Quite honestly - because they deserve it. I can fully understand making a bad business decision every now and then. Lord knows I've had my share. But all I can guess it that Facebook threw a ton of money at Burson-Marsteller for them to launch a smear campaign anonymously. This stunt broke at least four of the five general code of ethics outlined by the Public Relations Society of America for the profession.
PR folks get riled every time someone calls them "flacks," "spin doctors," or "mouthpieces." We as industry professionals need to own up that sometimes, it's well deserved.
So on behalf of all of us in this industry, may I sarcastically thank B-M for their crappy performance that played down to many's expectations.
Both Facebook and PR firm Burson-Marsteller—the two companies caught right in the middle of the unfortunately titled "Googlegate" episode from last week—have issued statements describing their involvement in the situation. According to both companies, the plan to pitch articles to newspapers describing Google's alleged privacy violations wasn't intended to be a negative campaign against the company.
Yet, Burson-Marsteller apparently hasn't learned its lesson from the influx of criticism surrounding its involvement in the mess. The company has since been caught deleting criticism from Facebook users posting on the company's official Facebook page.
Read the rest of the article here.