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Is the proposed News Corp split good or bad for the news business?
Source: http://www.businessweek.com/videos/2012-06-28/murdoch-says-news-corp-dot-split-is-a-big-move
My vote is "neither." Truth be told, News Corp is…
ContinueAdded by David Oates on July 8, 2012 at 7:30pm — No Comments
Memo to Journalists - make sure you read the entire report before writing your story
Usually it's the PR guys who don't follow through, but in what was the most highly anticipated U.S. Supreme Court decision in about a dozen years, two media outlets jumped to conclusions.
Congrats FOX News and CNN! You were so concerned about being first that you forgot about the more important issue - being right!
See the whole story here.…
Added by David Oates on July 1, 2012 at 6:03pm — No Comments
Is this the future of TV?
What do you think?
Outfits like NimbleTV and Aereo want to finally fulfill the promise of web TV. But disrupting…
ContinueAdded by David Oates on June 24, 2012 at 8:36pm — No Comments
All Things D - Facebook Ads Do Work
I agree. From personal and professional experience, Facebook Ads do work - for now. Marketers should follow suit. Check out the article that spells it out:
Added by David Oates on June 17, 2012 at 8:00pm — No Comments
Speaking at CEO Roundtable Wednesday
I'm looking forward to presenting at the IOA Monthly CEO Breakfast Roundtable event this week.
Here's the topic:
Do it Yourself P.R.
How you can generate buzz without paying for it...
Many companies of all shapes and sizes think the only way to generate…
ContinueAdded by David Oates on June 10, 2012 at 9:51pm — No Comments
Justin Bieber is a PR stud
At first glance, this "boy looking for a band" icon should have fizzled out some time ago. His songs are essentially the same and his schtick hasn't changed a bit since he came on the scene a few years back.
But not only does he continue to command large audiences, adoring fans and a enough…
ContinueAdded by David Oates on June 3, 2012 at 5:00pm — No Comments
How Facebook's IPO fallout shows why a good disaster recovery plan is always in need
So here we are nearly two weeks from what's been dubbed the worst IPO in five years with continuing finger pointing and blame deflection taking up the…
ContinueAdded by David Oates on May 29, 2012 at 7:00am — No Comments
Why Stonehenge is a wonderful example of a lousy brand
On my second trip to the wonderful country of England, I finally got to see what more than one million folks visit each year; the famous Stonehenge about an hour outside of the city of Bath. I'm glad I went, but must admit I came away dumbfounded by all that archeologists and historians don't know about this monument.
Most of…
ContinueAdded by David Oates on May 20, 2012 at 9:30pm — No Comments
Jill Addison - The benefits of online video
Online video as a marketing tactic has been picking up speed for the last couple years, and soon it will be a non-negotiable for any business's marketing strategy. The advantages of online video for growing your business are threefold.
1) Online video helps you make a personal…
ContinueAdded by David Oates on May 15, 2012 at 9:00am — No Comments
Tom Brokaw: ‘News consumers can no longer be couch potatoes’
Added by David Oates on May 7, 2012 at 5:00am — No Comments
Why every CEO must know what their gravestone will read
I used to hate the question "What do you want to see on your tombstone?" I found the topic morbid and a bit self serving.
But I've had a change of heart lately. Here's why. I was volunteering at the annual …
ContinueAdded by David Oates on April 30, 2012 at 6:00am — No Comments
Columbia Journalism Review Interesting take on the "CNBC-ization" of business news
This is a really good read about how business news may be too much in bed with the markets they cover.
Take a look.
How the business press forgot the rest…
ContinueAdded by David Oates on April 22, 2012 at 5:49pm — No Comments
Fast Company - 25 Companies That Practice Good Corporate Citizenship And Still Make Lots Of Money
An excellent read:
25 Companies That Practice Good Corporate Citizenship And Still Make Lots Of Money
In…
Added by David Oates on April 15, 2012 at 3:48pm — No Comments
Attend ACG San Diego's Sponsor Appreciation Event
This ALWAYS draws a crowd! Hope to see you there!
Sponsor Appreciation Event - Wine Tasting at Sheppard Mullin
5:30 PM - 7:30 PM
Sheppard Mullin
12275 El Camino Real, Ste. 200
San Diego, CA
858-720-8919
Join ACG San Diego in recognizing the significant contributions of our…
ContinueAdded by David Oates on April 12, 2012 at 10:44pm — No Comments
Effective Crisis Communications is no accident
Like many, I was glued to the network newscasts as the events unfolded last Friday about the U.S. Navy F/A-18D crash into a Virginia Beach…
ContinueAdded by David Oates on April 8, 2012 at 6:46pm — No Comments
What does "The Next Level" really mean?
Perhaps second only to "...a leading provider of" is this phrase the most common used by marketers in nearly every industry. I've seen it employed most often when other agencies are pitching clients, telling them they can get them to that all-important milestone.
The problem is no one…
ContinueAdded by David Oates on April 1, 2012 at 6:00pm — No Comments
Help us help you - Networking Survey
The good folks at 6 Degrees San Diego need your help. Take two minutes to complete this survey on what aspects of networking you find most valuable. Your input is extremely valuable!…
Added by David Oates on March 25, 2012 at 10:14pm — 1 Comment
IRS offering $15 million for good PR
Would love to have a conversation with that agency!!
Wall Street Journal
By Kristina Peterson
The Internal Revenue Service is…
ContinueAdded by David Oates on March 18, 2012 at 10:57pm — No Comments
Stalwart Says in key PR outlets
A couple of us got some nice ink in key PR trade media outlets this week.
Take a look!
PR Tactics…
ContinueAdded by David Oates on March 11, 2012 at 7:05pm — 1 Comment
PR Perspective - Is anyone really buying Limbaugh's apology?
Whether you're a fan of the conservative talk show host or not, one thing's for certain; he really stepped in it this week. He backed himself into a corner, tried to fight his…
ContinueAdded by David Oates on March 4, 2012 at 6:30pm — No Comments
Latest Blog Posts
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- Marketers - even CEOs are paid by performance
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Most Popular Blog Posts
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- Tom Oates - Math is Hard
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