Pay-on-Performance

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David Oates's Blog – October 2009 Archive (9)

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I'm a featured expert on PRSA's Measurement Resources

I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling.



Here's a link to the page as well as the highlighted excerpt:…





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Added by David Oates on October 29, 2009 at 10:00pm — No Comments

Mark Weiner - Proving the Value of Public Relations Posted

I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance."



Regardless, I think it's worth the read.…





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Added by David Oates on October 27, 2009 at 8:03pm — No Comments

WSJ - Fortune Magazine Cuts Back Number of Issues

Can't say that I'm surprised







Fortune Magazine Cuts Back Number of Issues

Changes Are Said to Foreshadow Further Restructuring at Time Inc. Publications as Ad Slump Drags On



By SHIRA OVIDE



Capping a tumultuous year for business magazines, Fortune is planning to… Continue

Added by David Oates on October 23, 2009 at 8:15am — No Comments

BtoB Magazine - Relationship Troubles

I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons.



It's not so much that companies are trying to figure out which firms have the right resources for them, but rather, which ones can deliver a return on investment; something most agencies would rather not do - because they flat out can't!



It's certainly true in… Continue

Added by David Oates on October 20, 2009 at 10:00pm — No Comments

Poll - will you buy Sarah Palin's book?

There's been much discussion about Sarah Palin's upcoming memoirs. I'm just curious how many folks will buy it.

What say you all?

Added by David Oates on October 18, 2009 at 8:49pm — No Comments

What will happen to investigative news?



I was speaking recently at a Poway, Calif., Chamber of Commerce's Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I made a brief mention how companies needed to be their own broadcasters, and traditional media outlets were shrinking substantially if not dying out… Continue

Added by David Oates on October 13, 2009 at 9:48pm — No Comments

PRSA Seeks Industry Agreement on Measurement Standards

I must admit that I'm not holding my breath that PR folks will do this. That's because agencies have resisted this for some time.



And even if they do, I'm not putting forth much hope that they will tie their profits to achieving results under such industry-standard metrics. Though it would be nice - it's what I've been championing since launching this site and my firm, Stalwart… Continue

Added by David Oates on October 11, 2009 at 5:29pm — No Comments

How a boss' behavior can impact your job

If you've been following the David Letterman issue this week, this will make you laugh out loud. However, when you step back, you realize there's a good lesson to learn here for all managers and executives - what you do in the office not only sets the example, but also has an effect on how well others can do their job.



Think about that, while you read below. Also check out the associated… Continue

Added by David Oates on October 8, 2009 at 10:53pm — No Comments

Honeybee Consulting - Rocketing Into The Twitterverse: Exploring The Constwellations

I was told once by someone who's opinion I value to make sure to hang out with people smarter than you.



Here's a great example of why I pay attention to the writings of my good friend, Melissa DelGaudio. Check out a project she's just launched under her company, Honeybee Consulting:…





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Added by David Oates on October 1, 2009 at 7:25pm — No Comments

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