I got a link to this ClickZ blog e-mailed to me today. It's a good read, so I thought I'd share.
How a Social Media Campaign Fits into a B2B Media Plan
By Harry Gold, The ClickZ Network, May 27, 2008
Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct… Continue
Added by David Oates on June 30, 2008 at 10:19pm —
MySpace, NBC recruit citizen journalists
Running a contest to find users to cover the DNC, RNC
By Paul J. Gough
June 26, 2008, 06:00 AM ET
NEW YORK -- Citizen journalists, MySpace and NBC News want you to help cover this summer's political conventions.
MySpace, NBC News and MSNBC.com are running a contest among MySpace users for the job of… Continue
Added by David Oates on June 27, 2008 at 8:40am —
Check out the latest edition of Pay-on-Performance Podcast. This one Features our own Jen Martino, owner and creative director of ProjectX Media!
Added by David Oates on June 25, 2008 at 2:46pm —
I read this New York Times article today on their case that NBC News' desire not to announce the death of Tim Russert in the wake of today's social media world where withholding news is a near impossibility.
Delaying News in the Era of the Internet
By NOAM COHEN
Published: June 23, 2008
WHEN the NBC News host Tim Russert died on… Continue
Added by David Oates on June 23, 2008 at 2:59pm —
This is a good read, and a prime example of how bloggers can disseminate information to broad and interested audiences:
AP to meet with blogging group to form guidelines
By SETH SUTEL – 4 days ago
NEW YORK (AP) — The Associated Press, following criticism from bloggers over an AP assertion of copyright, plans to meet this week with a bloggers' group to help form… Continue
Added by David Oates on June 21, 2008 at 9:10am —
So just when I thought we've moved on as a profession, I see this article on the Bulldog Reporter's Daily Dog:
Attack Back: PR Profession Should No Longer Turn the… Continue
Added by David Oates on June 18, 2008 at 3:52pm —
Not surprised....not surprised at all.
Survey: Marketing Execs Too Focused on Short Term
Shrinking tenures, daily pressures prevent forward-looking strategies
June 9, 2008
NEW YORK A new global study of client go-to-market capabilities conducted by the CMO Council and The Boston Consulting Group reveals more than a few… Continue
Added by David Oates on June 16, 2008 at 3:26pm —
We lost the best....period.
Added by David Oates on June 13, 2008 at 3:42pm —
My grandmother had a great saying: "There are three sides to every story: yours, mine and the truth!" Her words rang in my ears loudly today when I opened by copy of today's Wall Street Journal
, and read the details about the departure of two visible Lehman Brothers executives:
Lehman Shuffles 2 Key Jobs In Bid to Restore… Continue
Added by David Oates on June 13, 2008 at 12:20pm —
Check out this article by colleague Matt Baron
of Inside Edge PR
. I think he's on to something. Moreover, I believe this practice could be used by a wide range of professional services.…
Added by David Oates on June 11, 2008 at 6:37pm —
Hey folks. Check out this response I got today from someone who read my recent Bulldog reporter article
The Daily Dog piece… Continue
Added by David Oates on June 9, 2008 at 6:44pm —
Thanks to Brian Pittman for posting it.
PR Firms: Think Results, Not Retainers!
By David B. Oates, APR, Principal, Stalwart Communications
Many PR… Continue
Added by David Oates on June 6, 2008 at 9:14am —
I launched a Podcast series on PayonPerformance earlier this week. The goal is to illustrate how businesses quantify and qualify results for their clients, thereby drawing the need for PR agencies to do the same!
My thanks to Reid Carr, President of Red Door Interactive
for being the first guest. We'll have other Podcasts appearing online every couple of weeks.
If you have a suggestion for a topic or guest, I'm all ears!…
Added by David Oates on June 5, 2008 at 9:00am —
Wow! I haven't seen this many PR people upset since I started talking about how Pay-on-Performance
meant the death of PR retainers!
Take a look at this banter between CBS hack Andrew Cohen
and PRSA flacks.
It all started Sunday with the on-air commentary of how unethical the PR industry is, using former Bush Press… Continue
Added by David Oates on June 4, 2008 at 4:00pm —
Kudos to McDonald's to foster a world wide online community to its employees.
If only Circuit City had done this!
McDonald's Encourages Employees to Blog
By Eric Newman
There is one channel that McDonald's restaurant employees and corporate team can all tune into: Station M.
Station M… Continue
Added by David Oates on June 2, 2008 at 1:34pm —