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David Oates's Blog – June 2008 Archive (15)

Good overview on Social Media for B2B companies

I got a link to this ClickZ blog e-mailed to me today. It's a good read, so I thought I'd share.

Happy reading!

How a Social Media Campaign Fits into a B2B Media Plan

By Harry Gold, The ClickZ Network, May 27, 2008

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct… Continue

Added by David Oates on June 30, 2008 at 10:19pm — No Comments

Further Proof that Citizen Journalism, Social Networking is the evolving newscenter

MySpace, NBC recruit citizen journalists

Running a contest to find users to cover the DNC, RNC

By Paul J. Gough

June 26, 2008, 06:00 AM ET

NEW YORK -- Citizen journalists, MySpace and NBC News want you to help cover this summer's political conventions.

MySpace, NBC News and are running a contest among MySpace users for the job of… Continue

Added by David Oates on June 27, 2008 at 8:40am — No Comments

Jen Martino featured on Pay-on-Performance Podcast

Check out the latest edition of Pay-on-Performance Podcast. This one Features our own Jen Martino, owner and creative director of ProjectX Media!

Added by David Oates on June 25, 2008 at 2:46pm — No Comments

Everybody Does It Is Still Not An Excuse

I read this New York Times article today on their case that NBC News' desire not to announce the death of Tim Russert in the wake of today's social media world where withholding news is a near impossibility.


Delaying News in the Era of the Internet


Published: June 23, 2008

WHEN the NBC News host Tim Russert died on… Continue

Added by David Oates on June 23, 2008 at 2:59pm — No Comments

AP, under pressure from bloggers, meets to discuss posting

This is a good read, and a prime example of how bloggers can disseminate information to broad and interested audiences:

AP to meet with blogging group to form guidelines

By SETH SUTEL – 4 days ago

NEW YORK (AP) — The Associated Press, following criticism from bloggers over an AP assertion of copyright, plans to meet this week with a bloggers' group to help form… Continue

Added by David Oates on June 21, 2008 at 9:10am — No Comments

Swinging at a pitch in the dirt - PR people still after Cohen

So just when I thought we've moved on as a profession, I see this article on the Bulldog Reporter's Daily Dog:


Attack Back: PR Profession Should No Longer Turn the… Continue

Added by David Oates on June 18, 2008 at 3:52pm — No Comments

Report - Marketers Too Focused On Short Term

Not surprised....not surprised at all.

Survey: Marketing Execs Too Focused on Short Term

Shrinking tenures, daily pressures prevent forward-looking strategies

June 9, 2008

-Andrew McMains

NEW YORK A new global study of client go-to-market capabilities conducted by the CMO Council and The Boston Consulting Group reveals more than a few… Continue

Added by David Oates on June 16, 2008 at 3:26pm — No Comments

Tim Russert, 1950 - 2008

We lost the best....period.

Added by David Oates on June 13, 2008 at 3:42pm — 1 Comment

Three Sides To Every Story

My grandmother had a great saying: "There are three sides to every story: yours, mine and the truth!" Her words rang in my ears loudly today when I opened by copy of today's Wall Street Journal, and read the details about the departure of two visible Lehman Brothers executives:

Lehman Shuffles 2 Key Jobs In Bid to Restore…

Added by David Oates on June 13, 2008 at 12:20pm — No Comments

Pro-bono drive by's - a nice biz dev strategy

Check out this article by colleague Matt Baron of Inside Edge PR. I think he's on to something. Moreover, I believe this practice could be used by a wide range of professional services.…


Added by David Oates on June 11, 2008 at 6:37pm — No Comments

Response to Bulldog Reporter article

Hey folks. Check out this response I got today from someone who read my recent Bulldog reporter article:



The Daily Dog piece… Continue

Added by David Oates on June 9, 2008 at 6:44pm — No Comments

I'm in Bulldog Reporter - Again

Thanks to Brian Pittman for posting it.

PR Firms: Think Results, Not Retainers!

By David B. Oates, APR, Principal, Stalwart Communications

Many PR… Continue

Added by David Oates on June 6, 2008 at 9:14am — No Comments

Reid Carr featured guest on PayonPerformance Podcast!

I launched a Podcast series on PayonPerformance earlier this week. The goal is to illustrate how businesses quantify and qualify results for their clients, thereby drawing the need for PR agencies to do the same!

My thanks to Reid Carr, President of Red Door Interactive for being the first guest. We'll have other Podcasts appearing online every couple of weeks.

If you have a suggestion for a topic or guest, I'm all ears!…


Added by David Oates on June 5, 2008 at 9:00am — No Comments

Hacks vs. Flacks - CBS Andew Cohen and PR practitioners stage virtual p***ing contest

Wow! I haven't seen this many PR people upset since I started talking about how Pay-on-Performance meant the death of PR retainers!

Take a look at this banter between CBS hack Andrew Cohen and PRSA flacks.

It all started Sunday with the on-air commentary of how unethical the PR industry is, using former Bush Press… Continue

Added by David Oates on June 4, 2008 at 4:00pm — No Comments

McDonald's to employees - blog, baby, blog!

Kudos to McDonald's to foster a world wide online community to its employees.

If only Circuit City had done this!

Happy Reading!


McDonald's Encourages Employees to Blog

By Eric Newman

There is one channel that McDonald's restaurant employees and corporate team can all tune into: Station M.

Station M… Continue

Added by David Oates on June 2, 2008 at 1:34pm — No Comments

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