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David Oates's Blog – March 2009 Archive (10)

e-Marketer: On Facebook, Don't Buy Ads, Build Brands

This is a very compelling article and I would welcome your input. I've had a few clients and business acquaintances starting to look at Facebook lately, but defaulting to using this social media platform for their cheap ad buys and not for their even cheaper - and more effective - ability to build brand loyalty and following.

That's not to say that the site couldn't have significant… Continue

Added by David Oates on March 30, 2009 at 8:00am — No Comments

Kudos to Coke's understanding of Facebook's power!

This is a great short article by iMedia Connection's Associate Editor, Rich Cherecwich, on Coca-Cola figuring out that Facebook cannot be controlled - and that's a good thing!

Enjoy!…

Continue

Added by David Oates on March 24, 2009 at 9:28pm — No Comments

David Reich - Take the Twit out of Twitter

A good blog post by a NY-based PR Exec for any organization who uses the micro-blog service to market their business.

Be careful what you say (and where you say it)

Some poor public relations exec, a VP at a major international PR firm, was flying into Memphis to meet with a client. He had a lapse of judgment… Continue

Added by David Oates on March 20, 2009 at 9:37am — No Comments

Study: 45% of CMOs See Retainer Agencies as a Time Suck

Really? Ya think? That's why the Pay-on-Performance model is the evolving standard, and has been even before the recession!

BrandWeek: Study - 45% of CMOs See Agencies as a Time Suck

-By Todd Wasserman

A tough economy is forcing marketers to defend their marketing,… Continue

Added by David Oates on March 18, 2009 at 10:18am — No Comments

Seattle Post-Intelligencer goes online, harbinger of things to come

I do believe the online-only, media partner-driven, hyper-local reporting is the future of local news.

Furthermore, I don't believe the Seattle Post-Intelligencer is the leader in this.

The soon-to-launch San… Continue

Added by David Oates on March 16, 2009 at 2:19pm — No Comments

Memo to media companies - you can only cut costs so far

Here's an interesting AP article from a couple of weeks ago about the continuing layoff saga at many prominent media outlets. One thing's for sure - they won't be able to cut their way to market dominance. The way they deliver relevant, interactive content, however, must if they will survive, let alone thrive.

What say you all?…

Continue

Added by David Oates on March 10, 2009 at 10:09pm — No Comments

Blog post - listen to your mother, not companies, when picking out a present

I saw this blog article a while ago, and wanted to share it. I think it goes very well with my "When Puffery Becomes Pathetic" post.

My Mom to Public Relations People: Shut Up, You Bozos!

By Jesus Diaz, 11:20 AM on Tue Feb 17 2009, 43,884 views

More than often, we get dumb… Continue

Added by David Oates on March 9, 2009 at 8:54am — No Comments

Terms, Shmerms - Why Facebook Service Policies Shouldn't Scare Businesses

I wanted to repost this great article by Crosby Noricks, Social Media Strategist for Red Door Interactive, one of our most valued clients. It ran earlier this week in MarketingProfs.com.

Happy reading!…

Continue

Added by David Oates on March 5, 2009 at 11:24pm — No Comments

Memo to PR people - Grow a Thicker Skin

I saw this blog posting on the Public Relations Society of America's Web site today, chastising the USA TODAY and author Seth Brown on what was called a "cynical view" of PR.

So I decided to read the article for myself, and… Continue

Added by David Oates on March 3, 2009 at 7:58pm — No Comments

eView: Pay for Twitter Only if There’s a Return

I wanted to pass along this eM+C piece by Crosby Noricks of Red Door Interactive. There's been a great deal of talk lately about how Twitter might soon charge corporations for using some of its soon-to-be-announced advanced features.

I think it's pertinent for all marketers to remember is all about the ROI.

Happy… Continue

Added by David Oates on March 1, 2009 at 10:13pm — No Comments

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