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David Oates's Blog – March 2008 Archive (11)

Memo to Wal-Mart: DO THE MATH

Memo to Wal-Mart - DO THE MATH!

If you hadn't heard the story yet, click on this:

_______________

Wal-mart's lawsuit: legal, but wrong

The retail giant's pursuit of funds paid to a severely injured former employee puts hardship on a family.

Deborah Shank's story would have been sad enough, considering the devastating injuries she suffered in a traffic accident seven… Continue

Added by David Oates on March 26, 2008 at 7:30pm — No Comments

Recession - and PayonPerformance - can be great opportunities in Marketing

This is a great article with a great perspective on today's marketers not understanding what Hard Times really mean.

In addition to great products and industries, might I also add that I believe that PR firms that operate on PayonPerformance revenue models will see growth in the next 18 months instead of loss!

Recessions Are Great Times To Be In Marketing

Ad Age

Previous recessions have spawned the… Continue

Added by David Oates on March 24, 2008 at 5:30pm — No Comments

The art of mentoring

If you haven't read this article by Tim O'Brien, I highly recommend it.

I'd also add one thing - we need more senior practitioners to be true mentors. This industry does tend to send its young out to fend for themselves among the wolves. It doesn't do them - or our profession - any service!

What’s it all about? The lost art of being mentored

Copyright © 2008 PRSA. All… Continue

Added by David Oates on March 21, 2008 at 10:47am — No Comments

Further proof that mainstream TV News is dying

Sad...just sad....

ABC Hurries Hooker Special In Wake Of Spitzer Scandal

Associated Press via Yahoo

The call girl scandal that brought down former New York Gov. Eliot Spitzer's has apparently prompted ABC News to greenlight a two-hour prime-time special on prostitution that will include Diane Sawyer at a legal brothel in Nevada. The "20/20" special, set to air Friday at 9 p.m. has… Continue

Added by David Oates on March 20, 2008 at 6:00pm — No Comments

Article portrays value of measurement, I see it otherwise

Take a look at this article, and tell me if you think it's about measurement or simply good operational processes. I believe it the latter. No where in this piece do I see any mention of developing quantifiable BUSINESS - and not communications metrics and align fees accordingly. Me thinks the headline is misleading.…

Continue

Added by David Oates on March 18, 2008 at 1:03pm — No Comments

Rule #1 - Stop thinking like Marketing or PR folk!!!

Memo - Marketing & PR folks - Stop thinking like Marketing or PR folk!!!

Hey Marketing and PR people! Want to get more respect for your strategic worth? Here's the solution - stop thinking like a Marketing or PR professional and more like a business manager!

Before any department goals and tactical initiatives are drafted, we as professional communicators must thoroughly understand their organization’s business plan. This includes, but is not limited to, other department’s… Continue

Added by David Oates on March 17, 2008 at 9:06pm — No Comments

Show me the money - how to deal with rising client discontent

There's an interesting post online at iMedia Connection today:

How to survive the age of client discontent

Author Justin Berton cites a recent AdWeek analysis that showed even though a record amount of cash went into play last year (an estimated $27.5 billion, up from $22 billion in 2005), there was a growing amount of itchy-feet among clients. Justin goes on to make that case that the AdWeek data… Continue

Added by David Oates on March 14, 2008 at 6:57pm — No Comments

Performance-based PR gets Wall Street Journal coverage!

As a champion of Pay-on-Performance PR firms, I was thrilled when the Wall Street Journal recently highlighted this business model in their Small Business section.

Paying for PR -- But Only When It Works

By Simona Covel, Wall Street Journal

However, I do have some issues with the way firm that was highlighted operates. Among them include:

* The agency showcased only… Continue

Added by David Oates on March 12, 2008 at 5:00pm — No Comments

Pay-on-Performance: More than Media Relations

I've been asked on several occasions the application of the Pay-on-Performance model to marketing and PR disciplines other than media relations.

Here are some examples:

Crisis Communications

Typical goals for crisis response plans include:

- Reducing the amount of internal resources used to respond to queries

- Effectively getting the corporate message out in a timely manner

Agencies can tie their fee structure to their effectiveness… Continue

Added by David Oates on March 10, 2008 at 11:17am — No Comments

Why Pay-on-Performance will be the dominant revenue model

I've received a great deal of comments over the past year about Pay-on-Performance model. Some wholeheartedly agree in this revenue structure, while others...well...let's just say they thought I should apply for Mars citizenship.

While I sincerely appreciate all comments, here are some reasons why I firmly believe in this model, and why I'm convinced that it will evolve as the standard within the PR and Marketing industry:

1. Pay-on-Performance delivers new clients.… Continue

Added by David Oates on March 8, 2008 at 12:22pm — No Comments

A Marketing/PR Phobia

As a proud marketing and PR professional, I find myself frustrated by what I can only describe as a phobia in our industry to have our collective efforts measured by anything less than its impact to a business metric. While I understand that measuring the number of news articles printed and brochures distributed at a trade show is interesting, and at times ego-boosting, such initiatives – and some businesses – wont’ be around long if it’s not understood how these efforts drive lead and sales… Continue

Added by David Oates on March 5, 2008 at 5:27pm — No Comments

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