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David Oates's Blog – February 2009 Archive (8)

AdAge: It's Not Newspapers in Peril; It's Their Owners

This is a great write up in this week's issue on the problem with owners killing the newspaper business. What say you all?

It's Not Newspapers in Peril; It's Their Owners

Dailies Still Make Good Money, but Debt-Laden Publishers Post Losses

by Nat Ives

Published: February 23, 2009

Corrections have been made in this story. See below for details.

NEW YORK… Continue

Added by David Oates on February 24, 2009 at 11:15pm — 5 Comments

Do we really want to save our newspapers?

I found a recent Time Magazine article very compelling. The article discussed the irony of how newspapers around the country were dying in record numbers despite the fact that such media outlets have never been more popular, according to a recent Pew Research Center study.

Here's the catch - that same study noted that most readers prefer to get their news online. So while credible journalism has… Continue

Added by David Oates on February 22, 2009 at 5:30pm — 3 Comments

A must attend - SDSU Business Alumni Network

I signed up and hope to see you all in and around San Diego there!

Three Women Wednesday: Surviving in San Diego – Success and Leadership in Troubled Times

Wednesday, February 25th

5:30 to 8:30 p.m.

McMillin Event Center, NTC Promenade at Liberty Station - 2875 Dewey Road, San Diego, CA… Continue

Added by David Oates on February 17, 2009 at 10:36pm — No Comments

When Lawyers and PR folks collide - the Press Release

I thought this MarketingProfs e-mail was a great example of when lawyers and PR people clash in a marketing campaign.

Word to the wise - if this is about to happen to you, abandon all efforts until rectified. It will only do more harm than good:

This Press Release Is Off the Record

Most of… Continue

Added by David Oates on February 16, 2009 at 12:00am — No Comments

Search Engine Watch - 10 Ways Twitter Can Make Money

I'm asked often if there's an ROI for using Twitter. I respond with an absolute "Yes," based on my own success in generating leads from the system.

However, here's much stronger proof. Happy Reading!

10 Ways Twitter Can Make Money

By Erik Qualman, Search Engine Watch, Jan 26, 2009

How can Twitter make money? That's the billion-dollar… Continue

Added by David Oates on February 10, 2009 at 10:26pm — No Comments

Ketchum employee shows Twitter can be dangerous when not respected

Proof that PR firms - like all companies - need to respect Twitter postings the same way as they do e-mails; if not more!

Ketchum employee's Tweet causes client controversy

MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the… Continue

Added by David Oates on February 8, 2009 at 8:21pm — No Comments

Easy prediction - Custom and social media look to be strong this year

As if any of us needed more proof, here's a great BtoB Magazine article to back up the claim that social and personalized media content will increase in popularity this year:

Custom and social media look to be strong this year

By Marie Griffin

Story posted: January 13, 2009 - 6:01 am EDT

Although… Continue

Added by David Oates on February 3, 2009 at 11:31pm — No Comments

Listen to David Oates' recent interview on Online Marketing with RSS Ray

I just posted the Podcast. The topic was - The Press Release is Dead!

I welcome your thoughts!

Added by David Oates on February 1, 2009 at 10:42pm — 2 Comments

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