Pay-on-Performance

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David Oates

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Projections?

I'm curious for those in the PR agency business who believes they'll see an increase in revenues in 2010 or do you think income will be stagnant? As for us, we're going to be up nearly 30 percent this year thanks to sticking with our Pay-on-Performance model, and expect no less than the same for 2010. What say you? Continue

Added by David Oates on November 24, 2009 at 11:35pm — No Comments

Skyline San Diego - What's Working in Exhibiting

I've just come across what I think is a really good white paper by Skyline San Diego on what's working in exhibiting.I've attached it to the end of this blog for download, but here's some key points in the analysis that I believe are very pertinent for marketers to view as they wrestle with setting their 2010 budgets:

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Added by David Oates on November 22, 2009 at 7:00pm — 2 Comments

AdAge - As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach to getting… Continue

Added by David Oates on November 15, 2009 at 7:05pm — No Comments

Big Brother is alive and well - and at BevMo

Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection… Continue

Added by David Oates on November 13, 2009 at 12:11am — No Comments

DelGaudio - Look Both Ways Before You Cross The Tweet

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well! Read on!

Look Both Ways Before You Cross The Tweet Have you ever heard the… Continue

Added by David Oates on November 10, 2009 at 10:58pm — No Comments

Fast Company - Blogging is Dead, Long Live Journalism

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples. And I assure you - more will follow.

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Added by David Oates on November 8, 2009 at 4:54pm — 1 Comment

Proof that philanthropy is good for business

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers. Take a look as just some of the coverage… Continue

Added by David Oates on November 1, 2009 at 9:30pm — No Comments

I'm a featured expert on PRSA's Measurement Resources

I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling. Here's a link to the page as well as the highlighted excerpt:

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Added by David Oates on October 29, 2009 at 10:00pm — No Comments

Mark Weiner - Proving the Value of Public Relations Posted

I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance." Regardless, I think it's worth the read.

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Added by David Oates on October 27, 2009 at 8:03pm — No Comments

WSJ - Fortune Magazine Cuts Back Number of Issues

Can't say that I'm surprised

Fortune Magazine Cuts Back Number of Issues Changes Are Said to Foreshadow Further Restructuring at Time Inc. Publications as Ad Slump Drags On By SHIRA OVIDE Capping a tumultuous year… Continue

Added by David Oates on October 23, 2009 at 8:15am — No Comments

BtoB Magazine - Relationship Troubles

I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It's not so much that companies are trying to figure out which firms have the right resources for them, but rather, which ones can deliver a return on investment; something most agencies would rather not do - because they flat out can't! It's certainly true in the PR world, which… Continue

Added by David Oates on October 20, 2009 at 10:00pm — No Comments

Poll - will you buy Sarah Palin's book?

There's been much discussion about Sarah Palin's upcoming memoirs. I'm just curious how many folks will buy it. What say you all?

Continue

Added by David Oates on October 18, 2009 at 8:49pm — No Comments

What will happen to investigative news?

I was speaking recently at a Poway, Calif., Chamber of Commerce's Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I… Continue

Added by David Oates on October 13, 2009 at 9:48pm — No Comments

PRSA Seeks Industry Agreement on Measurement Standards

I must admit that I'm not holding my breath that PR folks will do this. That's because agencies have resisted this for some time. And even if they do, I'm not putting forth much hope that they will tie their profits to achieving results under such industry-standard metrics. Though it would be nice - it's what I've been championing since launching this site and my firm, Stalwart Communications. Neverthe… Continue

Added by David Oates on October 11, 2009 at 5:29pm — No Comments

How a boss' behavior can impact your job

If you've been following the David Letterman issue this week, this will make you laugh out loud. However, when you step back, you realize there's a good lesson to learn here for all managers and executives - what you do in the office not only sets the example, but also has an effect on how well others can do their job. Think about that, while you read below. Also check out the associated video we… Continue

Added by David Oates on October 8, 2009 at 10:53pm — No Comments

Honeybee Consulting - Rocketing Into The Twitterverse: Exploring The Constwellations

I was told once by someone who's opinion I value to make sure to hang out with people smarter than you. Here's a great example of why I pay attention to the writings of my good friend, Melissa DelGaudio. Check out a project she's just launched under her company, Honeybee Consulting:

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Added by David Oates on October 1, 2009 at 7:25pm — No Comments

Brian Solis - PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part I)

This is a great blog post by a renowned PR expert, and goes along with my recent comments on why the press release is dead. Happy reading! PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part I)

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Added by David Oates on September 29, 2009 at 9:30pm — No Comments

Schell - Employee Communications During Difficult Times

I'm a BIG fan of employee communications, stemming from my days as a U.S. Navy Public Affairs officer on an aircraft carrier, where my team and I ran four TV channels, an FM radio station and a daily newspaper - all for the nearly 6,000 Sailors and Marines onboard. Robin Schell, APR, provides a really good overview on PRSA's ComPREhension Blog of why such initiatives are super important in a rocky economy and how to g… Continue

Added by David Oates on September 23, 2009 at 7:00am — No Comments

Why national newspapers are having a tough time going local

I liken it to "putting a square peg in a round hole," and still believe that models like the one being used by the San Diego News Network still have a good chance to success despite what appears to be a growing trend of large conglomerates trying to make a go of it. What say you?

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Added by David Oates on September 21, 2009 at 7:00am — No Comments

Buzz Machine - Hyperdistribution vs. The Pay-Wall

Jeff Jarvis' post makes a lot of sense to me. What say you?

Hyperdistribution The newspaper industry should be sobered by Martin Langeveld’s calculations, based on the Newspaper Association of America’s misplaced… Continue

Added by David Oates on September 16, 2009 at 7:13am — No Comments

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