During a recent visit to one of my favorite retail stores, I overheard two employees yelling at one another over their walkie talkies. The argument focused on their responsibilities and break times. Many large stores use wireless devices to maintain constant communication, but the problem I found in this situation was the volume on these devices was set too high. If retailers plan to utilize such technology, volumes must be kept at a level that is strictly between users. Employees represent the…
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Added by Alyson Rybar on December 1, 2009 at 8:59am —
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The San Diego Business Journal hosted their Third Annual “Most Admired CEO” event last night at the Marriott Hotel & Marina in downtown San Diego. This was hands down my favorite event of the year and for good reason. Four of the five clients nominated were honored with the “Most Admired CEO” award.
A total of 65 finalists were nominated and then competed in one of the following categories: Public, Private, Nonprofit and Government Agency. Stalwart Communication’s clients who were named amo…
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Added by Alyson Rybar on November 19, 2009 at 10:34am —
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Today the
University of San Diego and client
AMSOLAR announced their plans to build the 8th largest solar-powered system in the U.S. The University and AMSOLAR Corporation have agreed to commit resources to leverage this initiative for educational opportunities both on and off campus that champion the need to implement more sustainability initiatives. The project will consist of a 1.2…
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Added by Alyson Rybar on November 17, 2009 at 10:27pm —
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The San Diego MTS El Cajon Transit Center opened their newly renovated convenience store this morning and many individuals were in attendance to celebrate. In addition, San Diego 6 and KFMB (News 8) showed up to cover the event. The building was originally slated for demolition but because of BriceHouse Kobey, LLC, a partnership of two San Diego-based companies, the building was renovated and includes for the first time a full-service convenience store as well as upgraded restroom facilities. Bi…
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Added by Alyson Rybar on November 11, 2009 at 2:56pm —
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A colleague and I recently had lunch with the Managing Editor of a well known publication here in San Diego and the topic of pushy PR folks came up. I wish I could say I was surprised to hear him say that he had been stalked by a PR rep, but the reality is, some people take it too far and won’t accept when a journalist isn’t interested in a story. While their persistence might be admired by their bosses, it’s certainly not appreciated by the other side. Being aware of these pet peeves by writers…
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Added by Alyson Rybar on November 6, 2009 at 8:46am —
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Last night while watching a few old seasons of HBO’s hit “
Entourage,” something an actor said stuck me. While conversing with his talent agent, he said, “After you get me a job, then I’ll start trusting you!” While I’m in no way trying to compare the acting industry with PR, there is a relationship that takes place between actors and agents tha…
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Added by Alyson Rybar on November 2, 2009 at 10:19am —
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Excited that my blog is the guest post on PR Couture!
by PR Couture | October 20, 2009
[The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The company works with a variety of organizations including defense, high-tech, con…
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Added by Alyson Rybar on October 21, 2009 at 10:46am —
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Thrilled is a word that best describes how I felt last week when asked to spearhead the Twitter and Facebook accounts for one of our clients. I’ve always been a big advocate of this company joining Twitter so you can imagine my enthusiasm when I learned that I’d be the force driving their brand on these social networks. While I was anxious to get rolling, I’ve been fortunate enough to listen in on a few interviews with Crosby Noricks, a phenomenal Social Media Strategist at Red Door Interactive,…
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Added by Alyson Rybar on October 14, 2009 at 7:00pm —
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Big Kudos to our client
TV Ears, who was one of the 18 San Diego companies on the Deloitte Technology Fast 500 List. The company came in at #176 and George Dennis, CEO, and Ken Hughes, President, were in attendance to accept the award last night at the Grand Del Mar Resort.
Deloitte ranked the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America based on percentage revenue gr…
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Added by Alyson Rybar on October 6, 2009 at 9:58am —
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For those of you on Twitter and not familiar with
TweetDeck, I highly recommend you learn this application. I downloaded it a few weeks ago, but it wasn’t until today that I dedicated some time to educate myself on how this tool can actually help me manage conversations.
This personal browser allows…
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Added by Alyson Rybar on October 4, 2009 at 7:00pm —
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In previous blogs I’ve addressed how spreading the wealth within a company is extremely important. Highlighting various personnel in media releases is well and good because it demonstrates that your organization is comprised of many experts, but it shouldn’t stop there. Companies can recognize and benefit from their greatest assets by encouraging them to speak at meetings, conferences and seminars. In addition, associations exist in various industries that could benefit from the valuable experie…
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Added by Alyson Rybar on September 25, 2009 at 6:50pm —
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The San Diego Business Journal held their 100 Fastest-Growing Private Companies event last night at the Westgate Hotel and it’s no surprise that five of our clients made the list. Congrats to
Cali Bamboo (#14),
Red Door Interactive (#16),
Sentek Global (#20),
TV Ears (#21) and…
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Added by Alyson Rybar on September 18, 2009 at 8:30am —
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Today the
Surfrider Foundation San Diego Chapter hosted its 18th Annual “Paddle for Clean Water” festival where more than 1,000 beach lovers, ocean enthusiasts and sponsors including client,
Cali Bamboo, gathered to surf and enjoy live music by The Professors, Pullman Standard, C Money, The Players, Tribal Seed and Iration.
The festival raised awareness of the pollution problems al…
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Added by Alyson Rybar on September 13, 2009 at 11:36am —
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This morning I read Drew Hubbard’s
SEO tips for Facebook and Twitter and it provided some great suggestions on how companies can measure the success of their online campaigns. For those of you out there still wondering why you should join a social network, yet continue to obsess over your SEO rankings, please read this. Not only are these perfect platforms to communicate with partners and stakeholders, but it also ha…
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Added by Alyson Rybar on September 10, 2009 at 7:42pm —
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While the majority of PR firms operate on the traditional retainer-based model,
Stalwart Communications offers clients the new and proven “
Pay-on-Performance” fee structure. Not only does this me…
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Added by Alyson Rybar on September 4, 2009 at 7:47am —
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This morning Monarch homeless, at risk students received an advanced preview of the new
USS Midway Museum exhibit that our client,
Groovy Like A Movie, helped produce.
The newest exhibit, the “Steam Throttle Training Station,” is a one-of-a-kind attraction that offers the general public a hands-on insight into how the eighth wonder of the world was able to propel in the water and…
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Added by Alyson Rybar on August 28, 2009 at 1:30pm —
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Michael Vick served his time and now he’s returning to the NFL. While many still feel strongly against his reinstatement, fact of the matter is, he did his time and he’s got a sharp PR team holding his hand as he attempts to mend his reputation. For those of you who caught CBS’
60 Minutes interview, Vick not only admitted shame to what he did and a new found appreciation for animals, but the segment also touched on his work ethic. It’s evident that his PR team wants to embrace the idea th…
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Added by Alyson Rybar on August 21, 2009 at 3:53pm —
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This morning our client, Kimberly Kobey Pretto, CEO of
Kobey’s Swap Meet, was interviewed by
KUSI’s Mike Castellucci on “The Office” segment. It was an awesome live interview shot off the pier in Seaport Village! Great job Kimberly!
Follow Kobey’s Swap Meet on Twitter
(@Kobeys) or…
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Added by Alyson Rybar on August 14, 2009 at 8:01am —
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While many PR firms are focused on securing media coverage for their clients, which is expected in the job, some firms are going the extra step and offering their services to assist nonprofit organizations. Due to limited funding, these organizations don’t have the resources to hire a firm and rarely have a professional in-house to handle marketing or PR duties.
At
Stalwart Communications, our clients remain our first priority, however we fi…
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Added by Alyson Rybar on August 12, 2009 at 12:56pm —
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This past Saturday I spent most of my day enjoying the sunshine and hanging out with my friends. We chatted about the upcoming Chargers season, how terrible the Padres are doing and then the conversation turned to work and Twitter. I’ve sat through numerous social media seminars and have been an active participant long enough to know that it’s an extremely valuable tool for businesses if the following two conditions apply:
1) Your stakeholders (potential customers, partners and influencers) use…
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Added by Alyson Rybar on July 27, 2009 at 10:00pm —
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