Anna Keeve's Blog (34)

This Friday, May 17, is National Bike to Work Day. If you are not pumped about it yet, then check out this inspiration video from a local videographer at…

If you have ever seen the way a newsroom operates, you know that it can be chaotic, unpredictable and stressful. I have not personally worked in a newsroom, however my colleague has, and always shares stories about…

Recently I was leading my regular Wednesday morning referral-based networking group where the challenge is always getting a fellow member (all whom are from different industries) to refer me business. However, since PR is one of those industries that people always have a difficult time understanding, and…

It is easy to burn through money with a Google Adwords campaign.

If you have a bad taste in your mouth for a campaign gone sour, you might try revisiting the idea with the below items in mind. A lack of maintenance, understanding of features and tactics may all contribute to a failed…

“Networking” and “holidays” seem to be anything but synonymous.  In fact, that last thing you might be thinking about during a holiday event is how to maximize or foster a relationship in order to help your business. It may seem counterintuitive,…

Last time in this blog series that helps you learn "how to give your press release more visibility online," we talked about keywords, words or phrases your target audience might use to find you and the importance of anchor text. Finishing…

Keywords 

In my last blog we last we talked about using SEO to help your blog, press release or website (and content) become more findable online and the changes…

By now pretty much everyone has heard of Kickstarter. Kickstarter is to crowdfunding as Facebook is to social media. It seems like everyone is flocking to …

Part 1: Anchor Text

When you post a press release, you want to maximize its potential.  You could simply post the release without giving a thought to optimization, or you can take a few extra minutes to be strategic and make your press release more searchable online.  There are SEO…

This week, 6 Degrees San Diego hosted their quarterly Breakfast Series featuring a panel of San Diego’s top restaurant owners and chefs discussing trends in the industry. Amidst my follow-up calls and emails in the days leading up to the event in attempts to secure media coverage,…

It is Friday at 3pm. You are dealing with the normal stresses of work while multitasking is at its finest, wondering why you have only checked two of the ten things off of your to-do list today. Your coffee buzz is wearing off and at the worst possible time the phone rings. It’s an unexpected call from a…

U-T San Diego launched their new show, U-T TV, last Tuesday with hosts Scott Kaplan and Bill Ray Smith, former hosts of XX Sports Radio (1090 AM), along side new addition Amber Mesker.

The show, reminiscent of Fox & Friends, kicked off Tuesday morning with an interview with U-T…

 A reoccurring question we get here at Stalwart Communications is how one goes about measuring the effectiveness of PR. This can be a tough question to answer because there is not one simple answer. Here at Stalwart, we hold ourselves accountable for…

Most would agree that networking is essential to a business’ growth and survival. However, feeling obligated to do something because you have to, not because you want to, is never a positive space to be…

  When the topic of social media is brought up in conversation with prospective clients – small or large – they tend to be very skeptical when we dive into a Facebook discussion.  Any good business person should consider the impact that Facebook can have on their company.  

A good amount of this…

Content marketing is gaining popularity as companies are realizing the value in providing free content with no string attached.   

According to a study conducted by the Content Marketing Institute, a marketing education and research company, content marketing was a top priority for businesses…

It is hard to believe that email has been around for nearly 40 years now.  While email is essential for most business to communicate with their customers and clients, it can be a major stressor if you are not managing it properly – both personally and professionally.  Email brings an entire host of frustrations…

VS.

Recently the question came up about Youtube and Vimeo – which one is better?  Well, the answer is really dependent upon what type of video you are making and the purpose of that video.

Both sites are leading video sharing…

A plethora of predictions for 2012 have been surfacing in the last couple months. From mobile to social media, marketers imaginations have been running wild with what they predict will be the next big thing. Oh, and outside of the realm of tech, digital, the Web, and so on, let us not forget the predication made by the Mayans that the Earth will end on December 21, 2012 - a prediction prompting …

Events and Social Media are two very important components of marketing and PR. Independently they have their  functions and when combined together they are a powerful force that allows you to reach and retian your supporters and captivate new ones. You have three oppertunities to engage your audince:…