If you have ever seen the way a newsroom operates, you know that it can be chaotic, unpredictable and stressful. I have not personally worked in a newsroom, however my colleague has, and always shares stories about…

While many of our clients like us to focus on media relations, a slew of them also want us to concentrate on securing speaking opportunities for them to present in front of their target audience. What better way to win over new customers or clients than presenting information that positions you as the expert in your field? The companies we work with willingly give their time to attend and speak to audience members on current trends and provide advice. However, securing these…

Right after Labor Day, I had a few colleagues alert me on a discussion blog that was getting significant interest about…

Would love to have a conversation with that agency!!

Wall Street Journal

IRS Seeks Some PR Help

By Kristina Peterson

The Internal Revenue Service is…

Source: Cartoon Stock

Over the years, I've known certain PR professionals who represent clients they neither personally believe in their mission or value proposition nor do they even respect the management team running the company. When…

Source: http://frisbeewind.blogspot.com/2011/02/bloggers-bookstore-affiliates.html

So it shouldn't come as any surprise that the stunt they pulled on behalf of their client, ConAgra Foods,…

I and the rest of the Stalwart Communications team always enjoy the annual PRSA San Diego and Imperial Counties Chapter's Summer Social, held last week at the world famous Del Mar Racetrack. Of…

Regardless, one thing's for sure - Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not.

 …

Dear Saint "And I Approve This Message,"

As the 2012 Presidential Campaign heats up, I ask you, oh holy one, to make this one more civil; focusing on issues, not individuals. Please let there be less grandstanding and more glad handling; respectful discourse as opposed to resentful diatribes. And blessed saint, please share…

Strong convictions but with genuine respect for each other

President Obama met with Prime Minister Benjamin Netanyahu of Israel in the Oval Office on…

Source: http://www.mikemccready.com/2011/04/14/music-xray-is-re-defining-the-ar-process-here-are-the-facts-and-the-data/

Quite honestly - because they deserve it. I…

Source: http://www.twitterrati.com/2010/03/20/rip-twitter/.

I just used it to give first right of refusal to a key reporter on behalf of a client. I thought it served its purpose and provided the media outlet a day's lead time ahead of everyone else in reporting on a story. It seems to be a…

Well in BP's case, it's $1 billion and counting.....

Washington Post

BP makes $1 billion down payment on gulf restoration…

Nice piece by Mr. Calder to showcase the common themes in such miscues.

In our increasingly crowded space, companies…

I truly enjoyed reading this piece by Brandi Boatner, and think she brings up several salient points about continued professional development among PR professionals.

I'd like to see the discussion go one step further and talk about performance from a client perspective where agencies show they are willing to deliver measurable results that quantify increased buzz and response rates, a la Pay-on-Performance.

Let's let 2011 be the year where PR and Marketing…

I'm happy we were able to add to the conversation about why public relations agencies should move to this type of revenue model. I welcome your feedback as well!

Stalwart Communications founder talks…