While many of our clients like us to focus on media relations, a slew of them also want us to concentrate on securing speaking opportunities for them to present in front of their target audience. What better way to win over new customers or clients than presenting information that positions you as the expert in your field? The companies we work with willingly give their time to attend and speak to audience members on current trends and provide advice. However, securing these…Continue
Added by Alyson Jamison on March 21, 2013 at 8:46am — No Comments
Right after Labor Day, I had a few colleagues alert me on a discussion blog that was getting significant interest about…Continue
Added by David Oates on September 9, 2012 at 7:30pm — No Comments
Would love to have a conversation with that agency!!
Wall Street Journal
By Kristina Peterson
The Internal Revenue Service is…Continue
Added by David Oates on March 18, 2012 at 10:57pm — No Comments
Source: Cartoon Stock
Over the years, I've known certain PR professionals who represent clients they neither personally believe in their mission or value proposition nor do they even respect the management team running the company. When…Continue
Added by David Oates on January 15, 2012 at 10:00pm — No Comments
So it shouldn't come as any surprise that the stunt they pulled on behalf of their client, ConAgra Foods,…Continue
Added by David Oates on September 11, 2011 at 8:30pm — No Comments
Added by David Oates on August 28, 2011 at 8:30pm — No Comments
Regardless, one thing's for sure - Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not.
Added by David Oates on August 7, 2011 at 9:44pm — No Comments
Dear Saint "And I Approve This Message,"
As the 2012 Presidential Campaign heats up, I ask you, oh holy one, to make this one more civil; focusing on issues, not individuals. Please let there be less grandstanding and more glad handling; respectful discourse as opposed to resentful diatribes. And blessed saint, please share…Continue
Added by David Oates on May 30, 2011 at 9:13pm — No Comments
Added by David Oates on May 22, 2011 at 5:00pm — No Comments
Quite honestly - because they deserve it. I…Continue
Added by David Oates on May 15, 2011 at 4:17pm — No Comments
I just used it to give first right of refusal to a key reporter on behalf of a client. I thought it served its purpose and provided the media outlet a day's lead time ahead of everyone else in reporting on a story. It seems to be a…Continue
Added by David Oates on May 8, 2011 at 5:30pm — No Comments
Well in BP's case, it's $1 billion and counting.....
Added by David Oates on May 1, 2011 at 5:44pm — No Comments
Nice piece by Mr. Calder to showcase the common themes in such miscues.
In our increasingly crowded space, companies…Continue
Added by David Oates on April 24, 2011 at 10:11pm — No Comments
I truly enjoyed reading this piece by Brandi Boatner, and think she brings up several salient points about continued professional development among PR professionals.
I'd like to see the discussion go one step further and talk about performance from a client perspective where agencies show they are willing to deliver measurable results that quantify increased buzz and response rates, a la Pay-on-Performance.
Let's let 2011 be the year where PR and Marketing…Continue
Added by David Oates on January 17, 2011 at 10:18pm — No Comments
Added by David Oates on December 5, 2010 at 4:08pm — No Comments
Added by David Oates on November 21, 2010 at 5:00pm — No Comments
Added by David Oates on August 22, 2010 at 9:57pm — No Comments
I'm happy we were able to add to the conversation about why public relations agencies should move to this type of revenue model. I welcome your feedback as well!
Added by David Oates on August 15, 2010 at 4:00pm — No Comments
Added by David Oates on May 23, 2010 at 4:59pm — No Comments