Pay-on-Performance

Created by Stalwart Communications' Founder!

All Blog Posts Tagged 'PR' (43)

5 Tips to Keep in Mind Before Going on Camera

Going on camera can be nerve racking and exciting all at the same time. While what you say is important, how you say it and how you appear is arguably just as critical. Small details can make or break a successful and well-communicated interview or segment. Remember…

Continue

Added by Anna Keeve on October 16, 2013 at 1:42pm — No Comments

PR perspective - How to change your opinion and still be credible

The short answer is it depends. The long answer is this: You'll have to be able to explain why…

Continue

Added by David Oates on September 2, 2013 at 5:57pm — No Comments

Verizon is in the classic Rock and Hard Place

 

Man I feel for the folks at Verizon. Full disclosure here - I'm a happy client. I always get coverage (even at my in-laws' 80-acre farm in Northern Wisconsin), and their customer has always been stellar when I've needed it. So I felt for them when it was revealed this week that, under federal government…

Continue

Added by David Oates on June 7, 2013 at 11:30am — No Comments

What 2013 will bring: More accountability in marketing and PR

I mean this strongly - 2013 will be a great year! Now I know that many folks say that about every year, but this one I'm most certain.

 

Here are some reasons why:

  1. Companies are growing again. Spending is up, jobs are coming back and organizations are looking to…
Continue

Added by David Oates on January 1, 2013 at 8:00am — No Comments

PR Lesson Number 3 - Even when you're right, you might still be wrong

 

Though I'm a proud Green Bay Packers shareholder (yeah - that's right - I'm an NFL owner), I still enjoy when my home town San Diego Chargers win. I've got a boat load…

Continue

Added by David Oates on October 21, 2012 at 9:06pm — No Comments

Pay-on-Performance PR approach a VERY hot topic on blog

Right after Labor Day, I had a few colleagues alert me on a discussion blog that was getting significant interest about…

Continue

Added by David Oates on September 9, 2012 at 7:30pm — No Comments

Speaking at CEO Roundtable Wednesday

I'm looking forward to presenting at the IOA Monthly CEO Breakfast Roundtable event this week.

Here's the topic:

Do it Yourself P.R.

How you can generate buzz without paying for it...

Many companies of all shapes and sizes think the only way to generate…

Continue

Added by David Oates on June 10, 2012 at 9:51pm — No Comments

Justin Bieber is a PR stud

At first glance, this "boy looking for a band" icon should have fizzled out some time ago. His songs are essentially the same and his schtick hasn't changed a bit since he came on the scene a few years back.

But not only does he continue to command large audiences, adoring fans and a enough…

Continue

Added by David Oates on June 3, 2012 at 5:00pm — No Comments

PR Perspective - Is anyone really buying Limbaugh's apology?

Whether you're a fan of the conservative talk show host or not, one thing's for certain; he really stepped in it this week. He backed himself into a corner, tried to fight his…

Continue

Added by David Oates on March 4, 2012 at 6:30pm — No Comments

Venture Beat - How NOT to do PR

A friend of mine support forwarded this to me. The only saving grace is that this PR practitioner is done, and rightfully so.

Happy reading!…

Continue

Added by David Oates on January 8, 2012 at 5:30pm — No Comments

David Meerman Scott - Marketing and PR Advice to Occupy Wall Street Protesters

Regardless of how you feel about the Occupy movement, this author makes a strong case for how the organization can generate increase interest and awareness for their cause.

 

I'd add one - that they should…

Continue

Added by David Oates on October 30, 2011 at 10:15pm — No Comments

Don't count out newspapers just yet

It's no secret that newspapers will ultimately morph into another medium. I've certainly written about that in posts past. However, PR practitioners who count them out…

Continue

Added by David Oates on October 23, 2011 at 6:27pm — No Comments

Content is no longer king - conversation is!

I and the rest of the Stalwart Communications team always enjoy the annual PRSA San Diego and Imperial Counties Chapter's Summer Social, held last week at the world famous Del Mar Racetrack. Of…

Continue

Added by David Oates on August 28, 2011 at 8:30pm — No Comments

Yahoo Sports - Giants PR chief lashes out at disgruntled fans on Twitter

This might be the only sport where such tactics work. However, I wouldn't recommend it.

 

In the New York (Football) Giants case, this will most certainly backfire when the team goes 4-12 this year. Going to love seeing my Packers put the hurt on them in their stadium on December 4.…

Continue

Added by David Oates on August 22, 2011 at 8:30am — No Comments

Forbes - Is Your Marketing Ready for a Double Dip?

Regardless, one thing's for sure - Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not.

 …

Continue

Added by David Oates on August 7, 2011 at 9:44pm — No Comments

A prayer offering to the Patron Saint of Presidental Campaigns

Dear Saint "And I Approve This Message,"

 

As the 2012 Presidential Campaign heats up, I ask you, oh holy one, to make this one more civil; focusing on issues, not individuals. Please let there be less grandstanding and more glad handling; respectful discourse as opposed to resentful diatribes. And blessed saint, please share…

Continue

Added by David Oates on May 30, 2011 at 9:13pm — No Comments

How much does bad PR cost?

Well in BP's case, it's $1 billion and counting.....

 

Washington Post

BP makes $1 billion down payment on gulf restoration…

Continue

Added by David Oates on May 1, 2011 at 5:44pm — No Comments

Craig Calder - PR Stunts Gone Horribly Wrong

Nice piece by Mr. Calder to showcase the common themes in such miscues.

 

In our increasingly crowded space, companies…

Continue

Added by David Oates on April 24, 2011 at 10:11pm — No Comments

Marketing Analysis - Is Charlie Sheen Just Dumb, or Dumb Like a Fox?

Like most Americans, I can't help but witness the recent train wreck that is Charlie Sheen. There's no question that he's a full-on jerk with zero respect for himself or those around him. That being said, I was also…

Continue

Added by David Oates on March 6, 2011 at 8:05pm — No Comments

Dietrich - Gaining Respect for Yourself and the PR Industry

I really enjoyed this piece by Gini Dietrich on how PR folks shoot themselves in the foot by not being very business savvy while, at the same time, immersing themselves in the tactical execution of client work with out measuring their results.

 

Hear hear!! I'm so happy when I see other practitioners not afraid to work on generating quality outcomes for their clients. However, I'd challenge Ms. Dietrich and the rest of the industry to go one step further - actually TIE their…

Continue

Added by David Oates on February 1, 2011 at 7:30am — No Comments

Monthly Archives

2013

2012

2011

2010

2009

2008

© 2014   Created by David Oates.   Powered by

Report an Issue  |  Terms of Service