Man I feel for the folks at Verizon. Full disclosure here - I'm a happy client. I always get coverage (even at my in-laws' 80-acre farm in Northern Wisconsin), and their customer has always been stellar when I've needed it. So I felt for them when it was revealed this week that, under federal government…Continue
Added by David Oates on June 7, 2013 at 11:30am — No Comments
If you have ever seen the way a newsroom operates, you know that it can be chaotic, unpredictable and stressful. I have not personally worked in a newsroom, however my colleague has, and always shares stories about…Continue
Added by Anna Keeve on April 23, 2013 at 3:55pm — No Comments
Recently I was leading my regular Wednesday morning referral-based networking group where the challenge is always getting a fellow member (all whom are from different industries) to refer me business. However, since PR is one of those industries that people always have a difficult time understanding, and…Continue
It is easy to burn through money with a Google Adwords campaign.
If you have a bad taste in your mouth for a campaign gone sour, you might try revisiting the idea with the below items in mind. A lack of maintenance, understanding of features and tactics may all contribute to a failed…Continue
Added by Anna Keeve on March 18, 2013 at 4:25pm — No Comments
I mean this strongly - 2013 will be a great year! Now I know that many folks say that about every year, but this one I'm most certain.
Here are some reasons why:
Added by David Oates on January 1, 2013 at 8:00am — No Comments
Last time in this blog series that helps you learn "how to give your press release more visibility online," we talked about keywords, words or phrases your target audience might use to find you and the importance of anchor text. Finishing…Continue
Added by Anna Keeve on October 23, 2012 at 11:31am — No Comments
Added by David Oates on October 21, 2012 at 9:06pm — No Comments
Right after Labor Day, I had a few colleagues alert me on a discussion blog that was getting significant interest about…Continue
Added by David Oates on September 9, 2012 at 7:30pm — No Comments
Part 1: Anchor Text
When you post a press release, you want to maximize its potential. You could simply post the release without giving a thought to optimization, or you can take a few extra minutes to be strategic and make your press release more searchable online. There are SEO…Continue
Added by Anna Keeve on July 18, 2012 at 5:00pm — No Comments
I'm looking forward to presenting at the IOA Monthly CEO Breakfast Roundtable event this week.
Here's the topic:
Do it Yourself P.R.
How you can generate buzz without paying for it...
Many companies of all shapes and sizes think the only way to generate…Continue
Added by David Oates on June 10, 2012 at 9:51pm — No Comments
At first glance, this "boy looking for a band" icon should have fizzled out some time ago. His songs are essentially the same and his schtick hasn't changed a bit since he came on the scene a few years back.
But not only does he continue to command large audiences, adoring fans and a enough…Continue
Added by David Oates on June 3, 2012 at 5:00pm — No Comments
A reoccurring question we get here at Stalwart Communications is how one goes about measuring the effectiveness of PR. This can be a tough question to answer because there is not one simple answer. Here at Stalwart, we hold ourselves accountable for…Continue
Added by Anna Keeve on May 9, 2012 at 9:12am — No Comments
Whether you're a fan of the conservative talk show host or not, one thing's for certain; he really stepped in it this week. He backed himself into a corner, tried to fight his…Continue
Added by David Oates on March 4, 2012 at 6:30pm — No Comments
A friend of mine support forwarded this to me. The only saving grace is that this PR practitioner is done, and rightfully so.
Added by David Oates on January 8, 2012 at 5:30pm — No Comments
Regardless of how you feel about the Occupy movement, this author makes a strong case for how the organization can generate increase interest and awareness for their cause.
I'd add one - that they should…Continue
It's no secret that newspapers will ultimately morph into another medium. I've certainly written about that in posts past. However, PR practitioners who count them out…Continue
Added by David Oates on October 23, 2011 at 6:27pm — No Comments
Added by David Oates on August 28, 2011 at 8:30pm — No Comments
This might be the only sport where such tactics work. However, I wouldn't recommend it.
In the New York (Football) Giants case, this will most certainly backfire when the team goes 4-12 this year. Going to love seeing my Packers put the hurt on them in their stadium on December 4.…Continue
Added by David Oates on August 22, 2011 at 8:30am — No Comments
Regardless, one thing's for sure - Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not.
Added by David Oates on August 7, 2011 at 9:44pm — No Comments