Pay-on-Performance

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December 2009 Blog Posts (13)

Website Magazine - How To Pitch A Blogger

A great read!!!





How To Pitch A Blogger



Any blogger will tell you that as soon as they made their first few posts, the pitches for coverage or product mentions came rolling in. There's good reason for that — a mention on a few popular blogs provides plenty of benefits including brand visibility and… Continue

Added by David Oates on December 29, 2009 at 10:04pm — No Comments

Outsell: Paid content no antidote for falling ad revenue

A good read from B2B Media Business. I wholeheartedly agree, and welcome your thoughts.





Outsell: Paid content no antidote for falling ad revenue



By Marie Griffin

Story posted: December 22, 2009 - 11:26 am EDT



While ad-supported media explore ways to counteract the falloff in… Continue

Added by David Oates on December 27, 2009 at 11:35pm — No Comments

2010 New Years Resolution: Make new friends, but keep the old

As we prepare for 2010, I’m reminded of the song I sang repeatedly as a child in Girl Scouts called “Make New Friends.” I value the relationships that have been developed as a result of my professional career and feel fortunate that some have blossomed into friendships. Next year I’m looking to make greater connections through two ways:



1) Attend more events. By exploring associations in various industries, I should be able to devise a solid list of events in which to… Continue

Added by Alyson Jamison on December 22, 2009 at 8:20pm — 1 Comment

iMedia Connection - 7 reasons your employees hate you

What a great read and I feel a must for anyone who is a manager or strives to be one in any industry. Thanks to Adam Kleinberg for the write up!



7 reasons your employees hate you



That moment of realization



At some point in… Continue

Added by David Oates on December 22, 2009 at 5:30pm — No Comments

Inc Magazine - Five Ways to Actually Make Money on Twitter

A good, quick and informative read:





What, in 140 characters or fewer, is Twitter?




Well, it's a money-losing website made up of very short messages (like this one) where your kids (and C-list celebrities) waste time.



It's also a popular new medium—tens of millions of users and counting—that businesses use to build… Continue

Added by David Oates on December 20, 2009 at 7:27pm — No Comments

Preparing for the Consumer Electronics Show

As I prepare for my first, solo tradeshow event, the Consumer Electronics Show (CES) in Las Vegas next month, I’ve learned a number of valuable lessons.



1) Media Outreach Efforts – While media outreach is crucial and scheduling interviews is important, media are bombarded with such scheduling requests, especially at the CES. There are hundreds of journalists, bloggers and such that attend these events and with so much to do and see… Continue

Added by Alyson Jamison on December 17, 2009 at 8:50am — No Comments

Is dropping Tiger Woods the best PR move for sponsors?

First, let me state that I am in NO WAY condoning his multiple indiscretions or attempting to mitigate the overwhelmingly detrimental impact he has caused his family, his fans and his game. What I am considering on some small scale is that maybe - just maybe - Tiger is suffering from an addiction.





The possibility has been discussed on… Continue

Added by David Oates on December 15, 2009 at 7:00pm — 1 Comment

Bulldog Reporter - PR Must Tap Into Social Media — or Tap Out

Good solid overview article in the Daily Dog. Happy Reading!







A Whopping 93 Percent of Online Users Expect a Social Media Presence: PR Must Tap In —…
Continue

Added by David Oates on December 13, 2009 at 11:44pm — No Comments

Yahoo's CEO does Ambulance-chasing lawyer impersonation

Ok. I get it. Carol Bartz must tell investors what's driving new sales, traffic etc. That makes sense. But GEEZ does she have to be so smug about doing it on the heels of what is the overwhelming public failure of someone? She epitomizes the term "bottom feeder" here.





Judge for… Continue

Added by David Oates on December 11, 2009 at 7:00pm — No Comments

WSJ - FTC to Examine Possible Support of News Organizations

WHY????!!!!!





FTC to Examine Possible Support of News Organizations

By BRENT KENDALL And THOMAS CATAN



WASHINGTON –The head of the Federal Trade Commission said Tuesday the agency will study whether government should aid struggling news organizations, which are suffering from a collapse in advertising revenues as… Continue

Added by David Oates on December 8, 2009 at 10:03pm — No Comments

Tom Oates - Math is Hard

My esteemed brother got this screen shot from a recent FOX News show. Thought it was interesting how the lines of television journalism have blurred between the factual reporting of information to the entertaining.



Memo to producers - use a Venn diagram instead of a pie chart next time.



Math is hard… 193% support them, good to know.…



Continue

Added by David Oates on December 6, 2009 at 4:19pm — 1 Comment

Congrats to the San Diego Venture Group PitchFest Finalists



My colleague, Alyson Rybar and I just came back from the San Diego Venture Group's signature year-end event - PitchFest. This year featured three solid companies vying for $20,000 and a chance to be in front of key investors, entrepreneurs and service providers. More than 300 were in attendance, and to a person, they… Continue

Added by David Oates on December 3, 2009 at 11:10pm — No Comments

Internal Communication Devices: How volume can hurt your reputation

During a recent visit to one of my favorite retail stores, I overheard two employees yelling at one another over their walkie talkies. The argument focused on their responsibilities and break times. Many large stores use wireless devices to maintain constant communication, but the problem I found in this situation was the volume on these devices was set too high. If retailers plan to utilize such technology, volumes must be kept at a level that is strictly between users. Employees represent the… Continue

Added by Alyson Jamison on December 1, 2009 at 8:59am — 1 Comment

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