I can't say how many times I've heard a business owner claim that social media isn't a good fit for his or her company, and the reasons are all the same:
"My audience isn't there."
"It's a waste of time."
"I don't see the ROI."
While Facebook was originally created for college students, that's no longer the case. According to Pingdom, 61 percent of Facebook users and 64 percent of Twitter users are 35 or older.…
Added by Alyson Jamison on November 30, 2010 at 3:38pm — No Comments
Added by David Oates on November 28, 2010 at 9:58pm — No Comments
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Added by Elizabeth Ireland on November 14, 2010 at 11:39am — No Comments
Each morning I start my day by checking emails and reading relevant PR and marketing blogs. Today, I came across Sean Cheyney’s 5 tasks brands shouldn’t dump on agencies. What a great article and it provided many points that I agree with 100 percent. More and more agencies are responsible for client social media accounts and while sometimes that’s necessary because the organization lacks… Continue
Added by Alyson Jamison on November 12, 2010 at 9:55am — No Comments
Added by David Oates on November 7, 2010 at 6:24pm — No Comments
When I see tweets from @APStylebook, I often think, "WOW, that is so helpful!" I pulled a few recent tips from AP that I think apply to public relations professionals specifically:
Added by Elizabeth Ireland on November 5, 2010 at 3:21pm — No Comments
There are very few things that get me rattled and while kids who scream and throw temper tantrums in public places is right at the top of the list, people, or even worse, friends, who push products on me is another big turn off. More specifically, I’m referring to the folks involved in multi-level marketing strategies (aka: pyramid schemes).
These “consultants” are convinced they can make a decent profit based on sales they generate and sales of other recruits they bring on board.…