Pay-on-Performance

Created by Stalwart Communications' Founder!

November 2010 Blog Posts (11)

How Small Businesses Can Use Facebook, Twitter Effectively

I can't say how many times I've heard a business owner claim that social media isn't a good fit for his or her company, and the reasons are all the same:



"My audience isn't there."



"It's a waste of time."



"I don't see the ROI."



While Facebook was originally created for college students, that's no longer the case. According to Pingdom, 61 percent of Facebook users and 64 percent of Twitter users are 35 or older.…

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Added by Alyson Jamison on November 30, 2010 at 3:38pm — No Comments

Rohit Bhargava - Why You Should Avoid Social Media When Cranky

Information I could have used a while ago!! Thanks, Mr. Bhargava!





Influential Marketing Blog

Being Cranky



If you happen to have a job that requires you to use social media to engage people online though, cranky can turn into a big problem. If you blog when you're cranky, you end… Continue

Added by David Oates on November 28, 2010 at 9:58pm — No Comments

A few things for which I’m thankful this year

  • An amazing wife and partner
  • A loving family
  • A terrific job

  • Two great team members

  • Supportive and caring business colleagues and dear friends
  • Valued clients

  • A positive attitude
  • A sense of…
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Added by David Oates on November 23, 2010 at 11:30pm — 1 Comment

Todd Deferen - 3 Reasons Marketers are Unable/Unwilling to Measure ROI

This is a terrific and very poignant article on the unjustified fear that exists within many in the PR and Marketing industry on judging their efforts based on performance.



And it has GOT to end!…





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Added by David Oates on November 21, 2010 at 5:00pm — No Comments

PR schedule: networking, meeting, event, check email, meeting and more events

On Tuesday, November 16, the Stalwart Communications team enjoyed a fun-filled day of activities. While many people associate PR with writing, there’s also various events and meetings we attend on a regular basis. The day started at 7 a.m. with a cup of coffee and ended at 7 p.m. with a glass of wine as we celebrated the fact that two of our clients received “Most Admired CEO” awards at the San… Continue

Added by Alyson Jamison on November 18, 2010 at 9:35pm — 1 Comment

Why it's good at times to NOT take on a client

It's always hard to walk into a new business meeting, see a willing prospective client with a budget and not engage them. This is particularly true now, where many marketing and PR firms continue to deal with extended sales cycles and a sluggish economy.



But I'm here to tell you from first hand experience that sometimes, not moving forward is absolutely the right thing to do.



The realty is some companies aren't a good fit for certain agencies, and vice versa, leading… Continue

Added by David Oates on November 15, 2010 at 10:32pm — No Comments

How you turn an event into a movement

What's your definition of classy?



This question was posed by StayClassy.org, host of the 2nd annual "CLASSY Awards" recognizing the top philanthropic achievements across the country. StayClassy's job is to help nonprofits with their online fundraising. It's rare that I sit in an audience and feel like I'm part of a movement. It hasn't happened since I saw comedian Dave Chapelle's documentary "…
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Added by Elizabeth Ireland on November 14, 2010 at 11:39am — No Comments

Help clients take control of their social media accounts

Each morning I start my day by checking emails and reading relevant PR and marketing blogs. Today, I came across Sean Cheyney’s 5 tasks brands shouldn’t dump on agencies. What a great article and it provided many points that I agree with 100 percent. More and more agencies are responsible for client social media accounts and while sometimes that’s necessary because the organization lacks… Continue

Added by Alyson Jamison on November 12, 2010 at 9:55am — No Comments

Financial Edge - The Biggest Corporate Image Catastrophes

Stephen Simon hits this dead on!!!! It's very much worth the read!







The Biggest Corporate Image Catastrophes



It is a dubious testament to the…
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Added by David Oates on November 7, 2010 at 6:24pm — No Comments

@APStylebook tips for PR professionals



When I see tweets from @APStylebook, I often think, "WOW, that is so helpful!" I pulled a few recent tips from AP that I think apply to public relations professionals specifically:

  • Substituting "such as" for "like" yields the slightly different meaning "similar to."…
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Added by Elizabeth Ireland on November 5, 2010 at 3:21pm — No Comments

Pyramid Schemes: Useful tips for Multi-level marketing consultants

There are very few things that get me rattled and while kids who scream and throw temper tantrums in public places is right at the top of the list, people, or even worse, friends, who push products on me is another big turn off. More specifically, I’m referring to the folks involved in multi-level marketing strategies (aka: pyramid schemes).



These “consultants” are convinced they can make a decent profit based on sales they generate and sales of other recruits they bring on board.…

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Added by Alyson Jamison on November 3, 2010 at 12:25pm — 1 Comment

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