How Small Businesses Can Use Facebook, Twitter Effectively

I can't say how many times I've heard a business owner claim that social media isn't a good fit for his or her company, and the reasons are all the same:
"My audience isn't there."
"It's a waste of time."
"I don't see the ROI."
While Facebook was originally created for college students, that's no longer the case. According to Pingdom, 61 percent of Facebook users and 64 percent of Twitter users are 35 or older.…
Added by Alyson Jamison on November 30, 2010 at 3:38pm — No Comments
Rohit Bhargava - Why You Should Avoid Social Media When Cranky

Added by David Oates on November 28, 2010 at 9:58pm — No Comments
A few things for which I’m thankful this year

Added by David Oates on November 23, 2010 at 11:30pm — 1 Comment
Todd Deferen - 3 Reasons Marketers are Unable/Unwilling to Measure ROI

Added by David Oates on November 21, 2010 at 5:00pm — No Comments
PR schedule: networking, meeting, event, check email, meeting and more events
Added by Alyson Jamison on November 18, 2010 at 9:35pm — 1 Comment
Why it's good at times to NOT take on a client
It's always hard to walk into a new business meeting, see a willing prospective client with a budget and not engage them. This is particularly true now, where many marketing and PR firms continue to deal with extended sales cycles and a sluggish economy.Added by David Oates on November 15, 2010 at 10:32pm — No Comments
How you turn an event into a movement
Added by Elizabeth Ireland on November 14, 2010 at 11:39am — No Comments
Help clients take control of their social media accounts

Added by Alyson Jamison on November 12, 2010 at 9:55am — No Comments
Financial Edge - The Biggest Corporate Image Catastrophes

Added by David Oates on November 7, 2010 at 6:24pm — No Comments
@APStylebook tips for PR professionals

When I see tweets from @APStylebook, I often think, "WOW, that is so helpful!" I pulled a few recent tips from AP that I think apply to public relations professionals specifically:
Added by Elizabeth Ireland on November 5, 2010 at 3:21pm — No Comments
Pyramid Schemes: Useful tips for Multi-level marketing consultants
There are very few things that get me rattled and while kids who scream and throw temper tantrums in public places is right at the top of the list, people, or even worse, friends, who push products on me is another big turn off. More specifically, I’m referring to the folks involved in multi-level marketing strategies (aka: pyramid schemes).
These “consultants” are convinced they can make a decent profit based on sales they generate and sales of other recruits they bring on board.…
Added by Alyson Jamison on November 3, 2010 at 12:25pm — 1 Comment
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