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November 2009 Blog Posts (13)

Inc. Magazine - 19 Blogs You Should Bookmark Right Now

Max Chafkin is a good writer and on top of things. I'd pay attention to his recommendations.

19 Blogs You Should Bookmark Right Now

We scoured the Web and came up with a list of the smartest business bloggers.… Continue

Added by David Oates on November 29, 2009 at 6:24pm — No Comments

Projections?

I'm curious for those in the PR agency business who believes they'll see an increase in revenues in 2010 or do you think income will be stagnant?

As for us, we're going to be up nearly 30 percent this year thanks to sticking with our Pay-on-Performance model, and expect no less than the same for 2010.

What say you?

Added by David Oates on November 24, 2009 at 11:35pm — No Comments

Skyline San Diego - What's Working in Exhibiting

I've just come across what I think is a really good white paper by Skyline San Diego on what's working in exhibiting.I've attached it to the end of this blog for download, but here's some key points in the analysis that I believe are very pertinent for marketers to view as they wrestle with setting their 2010 budgets:

1. Exhibitors are having more success getting to… Continue

Added by David Oates on November 22, 2009 at 7:00pm — 2 Comments

Stalwart Communications locks in “Most Admired CEO” status for four clients

The San Diego Business Journal hosted their Third Annual “Most Admired CEO” event last night at the Marriott Hotel & Marina in downtown San Diego. This was hands down my favorite event of the year and for good reason. Four of the five clients nominated were honored with the “Most Admired CEO” award.

A total of 65 finalists were nominated and then competed in one of the following categories: Public, Private, Nonprofit and Government Agency. Stalwart Communication’s clients who… Continue

Added by Alyson Jamison on November 19, 2009 at 10:34am — No Comments

Stalwart Communications scores big with media at press conference

Today the University of San Diego and client AMSOLAR announced their plans to build the 8th largest solar-powered system in the U.S. The University and AMSOLAR Corporation have agreed to commit resources to leverage this initiative for educational opportunities both on and off campus that champion the need to implement more sustainability initiatives. The project will consist of a… Continue

Added by Alyson Jamison on November 17, 2009 at 10:27pm — No Comments

AdAge - As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models.

While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach… Continue

Added by David Oates on November 15, 2009 at 7:05pm — No Comments

Big Brother is alive and well - and at BevMo

Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection and service to be the best anywhere.

On my most recent trip, I pleasantly… Continue

Added by David Oates on November 13, 2009 at 12:11am — No Comments

San Diego MTS El Cajon Transit Center Draws News Coverage

The San Diego MTS El Cajon Transit Center opened their newly renovated convenience store this morning and many individuals were in attendance to celebrate. In addition, San Diego 6 and KFMB (News 8) showed up to cover the event. The building was originally slated for demolition but because of BriceHouse Kobey, LLC, a partnership of two San Diego-based companies, the building was renovated and includes for the first time a full-service convenience store as well as upgraded restroom facilities.… Continue

Added by Alyson Jamison on November 11, 2009 at 2:56pm — No Comments

DelGaudio - Look Both Ways Before You Cross The Tweet

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well!

Read on!

Look Both Ways Before You Cross The Tweet

Have you ever heard the expression, “Open mouth, insert foot”? Do you know what it means?… Continue

Added by David Oates on November 10, 2009 at 10:58pm — No Comments

Fast Company - Blogging is Dead, Long Live Journalism

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples.

And I assure you - more will follow.…

Continue

Added by David Oates on November 8, 2009 at 4:54pm — 1 Comment

How to pitch reporters without being annoying

A colleague and I recently had lunch with the Managing Editor of a well known publication here in San Diego and the topic of pushy PR folks came up. I wish I could say I was surprised to hear him say that he had been stalked by a PR rep, but the reality is, some people take it too far and won’t accept when a journalist isn’t interested in a story. While their persistence might be admired by their bosses, it’s certainly not appreciated by the other side. Being aware of these pet peeves by… Continue

Added by Alyson Jamison on November 6, 2009 at 8:46am — 3 Comments

Why HBO’s “Entourage” reminds me a lot of PR

Last night while watching a few old seasons of HBO’s hit “Entourage,” something an actor said stuck me. While conversing with his talent agent, he said, “After you get me a job, then I’ll start trusting you!” While I’m in no way trying to compare the acting industry with PR, there is a relationship that takes place between actors and agents that’s very similar to the relationship between PR agents and their clients. Before a company signs… Continue

Added by Alyson Jamison on November 2, 2009 at 10:19am — 1 Comment

Proof that philanthropy is good for business

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers.

Take a look as just some of… Continue

Added by David Oates on November 1, 2009 at 9:30pm — No Comments

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