Pay-on-Performance

Created by Stalwart Communications' Founder!

November 2008 Blog Posts (15)

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PRWeek: Study finds PR aids startups' funding efforts

Hey folks. Having trouble justifying the value of PR? Well, in addition to adopting a Pay-on-Performance model, here's another data point.



PRWeek reported before Thanksgiving a study that showed show PR helps startups get more private equity or venture-back funding.



Read on and pass around!



Study finds PR aids startups'… Continue

Added by David Oates on November 30, 2008 at 12:11pm — No Comments

Move over blogs, make way for vlogs

Last month, one of our clients, Brent Altomare, Owner and Executive Producer for Groovy Like A Movie, addressed the audience of the San Diego Direct Marketing Association. I’ve attended a few of his speaking engagements and aside from the early morning start time, this was one of my favorites. The topic was videoblogs or vlogs. Altomare explained that a vlog is essentially a blog that utilizes moving pictures. There are definite benefits to vlogs;… Continue

Added by Alyson Jamison on November 25, 2008 at 4:55pm — No Comments

Reid Carr's article - How to make your site stickier

Folks, our own Reid Carr just got a great article published on iMediaConnection on how to make your site "stickier." If you haven't read it, you should!



Here's a quick intro to it along with links to the posting.



How to make your site stickier



There's been a lot of talk… Continue

Added by David Oates on November 24, 2008 at 10:39am — No Comments

Tips for Mastering PR Online

Yesterday, David Oates, President of Stalwart Communications, was a featured speaker on RSS Ray and shared his views regarding the “Top Tips for Mastering Public Relations Online.” David stressed why it’s important for companies to have a compelling Web site and provided strategies to engage audiences in dialogue. After all, consumers buy from people they know and like. Advice he had for small, medium and large businesses to help them resonate… Continue

Added by Alyson Jamison on November 20, 2008 at 8:32pm — No Comments

Chief Marketer: Lazy PR People, or Improper E-mail Appends?

If you haven't seen this article, I encourage you to read it. It is the continued warning bell that editors must sound to PR folks who can't do their homework.



We've been cautioned too often as professionals and as an industry not to get this right.



Rewind: Lazy PR People, or Improper E-mail Appends?

Tim Parry November 14th, 2008



Want to know how… Continue

Added by David Oates on November 20, 2008 at 7:03pm — No Comments

Head's up - Oates to appear on Radio Program Nov. 19

Check out the live broadcast at 3:30 p.m. PST or download the Podcast that will be up by week's end!



Online Marketing with RSS Ray



Top Tips for Mastering Public Relations Online



Featuring David Oates, President, Stalwart Communications



David Oates possesses nearly 15 years of extensive experience managing marketing and public relations programs… Continue

Added by David Oates on November 18, 2008 at 12:30pm — No Comments

Local stations engage in "Co-opetition", trend to follow national outlets

I saw an article today in the Bulldog Reporter's Daily Dog newsletter about how two Philadelphia news stations have stood up a news pool service to reduce the costs of sending camera crews and trucks to the scene of local newsworthy events. The piece struck me how much things have changed for local news organizations. While understanding the economic necessities for such an agreement, what I believe this trend also recognizes is that local evening broadcasts are no longer the place for breaking… Continue

Added by David Oates on November 17, 2008 at 10:00am — No Comments

What do social networks and relationships have in common? Commitment

It amazes me the number of social networks that some people are signed up with yet don’t stay up to date on them. I have a hard time juggling a few and feel guilty when I realize that one has been neglected. Then I ask myself “why did I sign up for this if I’m not going to use it efficiently?” Particularly Twitter. Although I like knowing the whereabouts of my followers and what they’re up to, I’m not updating nearly as much as I should. Perhaps my attending a social event or speaking… Continue

Added by Alyson Jamison on November 14, 2008 at 9:38am — No Comments

How PR firms should not solicit businesses

First off, unsolicited e-mails to solicit new PR clients are wholly ineffective, but this one from Nadel Phelan takes the cake. I got it from a CMO friend of mine.



You be the judge. I removed the full names to protect both the guilty and innocent



-----Original Message-----

From: Mike

Sent: Thursday, November 13, 2008 9:01 AM

To: [cmo]

Subject: PR Conference Call?



Hi [CMO]



I apologize… Continue

Added by David Oates on November 14, 2008 at 9:25am — No Comments

PRWeek: Tweeting Your Way to the Top

This is a good read with some great takeaways for PR professionals:



Tweeting Your Way to the Top



In today's on-demand society, news travels fast. In fact, according to social networking tool, Twitter, news travels at about 140 characters at a time. Twitter is the most widely used micro-blogging site and has become an essential PR and marketing tool. When the medium is being talked… Continue

Added by David Oates on November 12, 2008 at 7:08pm — No Comments

Can a Startup CEO run PR as adequately as an outside agency?

Today’s times would undoubtedly be a difficult time to launch a startup company. Imagine all the emotions ranging from nervousness to exhilaration that a CEO would experience. Sure, it’s an exciting time, but it’s terrifying to know there’s the possibility of failure. Once you put yourself out there, you need to build positive brand awareness and sometimes your first opportunities are the ones that will make or break your company. First impressions are crucial. So why would a CEO take the risk… Continue

Added by Alyson Jamison on November 10, 2008 at 3:46pm — No Comments

See Penny Haywood Calder's comments on the One-Minute Poll

If you haven't checked out Penny Haywood Calder's comments on the One-Minute blog post, please do! She makes some solid points, and I welcome others!

While you're at it, send her a note to welcome her to PayonPerformance.com!

Added by David Oates on November 10, 2008 at 10:25am — 1 Comment

Rule #1: Make sure others will get the joke first

D'oh!



Obama Joke by Premier Has Italy in an Uproar



By RACHEL DONADIO, New York Times

Published: November 7, 2008



ROME — Italians never quite know whether to laugh or cry at Prime Minister Silvio Berlusconi. But many reacted with incredulity and outrage after the prime minister, visiting Moscow on Thursday, amiably called the first African-American president-elect in United… Continue

Added by David Oates on November 7, 2008 at 7:55pm — No Comments

One-minute poll: Pay-on-Performance PR: revolutionary or ridiculous?

Tell me what you think here http://tinyurl.com/59donp

Added by David Oates on November 5, 2008 at 5:52pm — 4 Comments

Memo to Marketers: If you use a cliche, make sure you got it right!!

At first, I wasn't too phased by AXA Equitable's multi-media ad campaign that featured an 800-pound gorilla telling folks at the breakfast table, park and even the health spa asking individuals to start securing their retirement and financial independence. Regardless of venue, this "guest" would always end his comments why saying "But what do I know? I'm just the 800-pound gorilla in the room."…



Continue

Added by David Oates on November 3, 2008 at 4:30pm — No Comments

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