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October 2010 Blog Posts (14)

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BMA - Marketing Challenges - Then and Now

Here's a great video I just posted by the Business Marketing Association on Marketing Challenges - Then and Now.

Notice anything similar?

http://payonperformance.ning.com/video/marketing-challenges-then-and

Added by David Oates on October 31, 2010 at 4:04pm — No Comments

Tips from San Diego's "Women Who Mean Business"

Alyson and I attended the 17th annual "Women Who Mean Business Awards" presented by the San Diego Business Journal and Union Bank. The purpose is to recognize women business leaders and role models, selected for their achievements and contributions to San Diego companies. We were there to…
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Added by Elizabeth Ireland on October 29, 2010 at 2:53pm — 1 Comment

Nike’s attempt to repair Bron Bron’s image

LeBron James was once my favorite NBA player. That was until July 8 when he announced during his one-hour segment “The Decision” that he would trade in his Cleveland Cavaliers jersey for a Miami Heat uniform. I truly enjoyed watching him play and after all this hoopla, I’m siding with the state of Ohio. Sure, he’s a great player, but attitude and arrogance is a major turn off. One ESPN reporter even stated, “All basketball players are arrogant, but he made the…

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Added by Alyson Jamison on October 26, 2010 at 6:30pm — 2 Comments

Welcome Richter10.2 Media Group - another Performance-based PR firm

If imitation is the sincerest form of flattery, than we LOVE seeing other performance-based PR firms coming on line.



In addition to our good friends PayPerClip and INK Inc PR, we welcome Richter10.2 Media Group! Get ready for a wild ride, all! We're going to change the industry and make it a… Continue

Added by David Oates on October 24, 2010 at 8:57pm — No Comments

See your client tomorrow on TODAY

Many clients will tell you that they want to be on the TODAY Show. One of our goals at Stalwart Communications is to get them there. That's why I listened to a very insightful webcast this morning called "20 tips in 20 minutes: Pitching your clients to morning TV Shows" organized by…

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Added by Elizabeth Ireland on October 20, 2010 at 3:03pm — No Comments

Genoa City has PR all wrong

While I probably shouldn’t admit this publically, I’m a big fan of the soap, The Young and the Restless. Everyone has a guilty pleasure and for me, the characters and drama that unravel in Genoa City is mine.



Last week, one of the episodes showed a scene where executives from Chancellor Industries, a well-known company, are working on a biofuels project and are preparing for an important presentation when the topic of public relations arises. They are…

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Added by Alyson Jamison on October 18, 2010 at 7:52am — 2 Comments

Four things managers must do if they want more from their people



Last Friday, I had the good fortune to be a fly on the wall during a round table with a handful of local HR and legal professionals who are considered to be among the best in their field. The topic was timely as all of them focused on issues of the day, including retention, training and recruiting.



While I thoroughly enjoyed their insights, I must disagree with one point that most of them seemed to agreed upon - that you can't ask… Continue

Added by David Oates on October 17, 2010 at 5:30pm — 2 Comments

PR stunt: Future's so bright, gotta wear Oakley shades





Right now, all eyes are on the Chilean miners and inevitably their $450 Radar model Oakley sunglasses. A simple internet search reveals they were donated by the company days ago to protect the miners' eyes from sunlight after the rescue. Interesting move to associate the Oakley brand with nothing short of a miracle that all of us will forever remember.



Do you find Oakley's charitable act savvy or… Continue

Added by Elizabeth Ireland on October 13, 2010 at 10:58am — 1 Comment

Tom Oates on New Media and Employee Communications

Check out the latest video posting I did. This is a great overview of a presentation Tom Oates, Executive Producer at EFX Media, did in Washington, D.C. a week ago.

Added by David Oates on October 10, 2010 at 9:20pm — No Comments

PR firms on social media: practice what you preach

I came across a great article by Cece Salomon-Lee Would you trust a PR firm without social media presence with your social media programs? and if I put myself in the shoes of a customer, the answer would be a big, fat NO. How can an agency take on the task of handling and monitoring a Facebook and Twitter… Continue

Added by Alyson Jamison on October 8, 2010 at 12:00pm — No Comments

Examples of effective tweets (part two)

Whatever the industry, I think we should encourage clients to tweet something timely such as a "deal of the day" or a new offering to spark interest. I like how hot spots Cucina Urbana @CucinaUrbana and Starlite @StarliteSD go about that:…





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Added by Elizabeth Ireland on October 6, 2010 at 10:55pm — No Comments

More show than tell: examples of effective tweeting

What makes a good tweet? Here a few examples that could benefit all sorts of clients:



I like the kum ba yah exhibited by Foursquare founder @dens, it's nice to get a public shout out, especially from someone with more than 20,000 followers.





My co-worker, Alyson Rybar @arybar, posted a really… Continue

Added by Elizabeth Ireland on October 6, 2010 at 10:53pm — 1 Comment

AdAge - RIP, the Press Release (1906-2010) -- and Long Live the Tweet

Here's a great article on why the press release is still dead. I wrote a similar piece about it a while ago, and the same reasons still hold true.



Read on!







RIP, the Press Release (1906-2010) -- and… Continue

Added by David Oates on October 3, 2010 at 2:00pm — No Comments

When was the last time you updated your portfolio?

This past week I attended a PRSA event and had a chance to catch up with some of my good friends in the industry. One of them revealed that they accepted a new PR position that allowed them to work with a previous boss and they were elated about the opportunity. While we were talking about things regarding their transition, portfolios became the topic of conversation. Surely we are all proud of our accomplishments, but often forget to request an extra copy of a magazine or newspaper that we… Continue

Added by Alyson Jamison on October 1, 2010 at 8:59am — No Comments

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