September 2011 Blog Posts (12)

One of the many functions of public relations is internal relations. A common misconception in our industry is that we communicate solely with external publics. To establish effective relationships with your customers and stakeholders, you must first manage relationships within your own organization.

There is one local business that immediately comes to mind when I think of great internal relations: Home Depot. During a recent trip to the Carmel Mountain Ranch location, I had…

This isn't true just for the large, publicly-traded firms, but ones backed by venture capitalists and private equity outlets.

I've seen it several times over, and it stems from this reality - customers aren't the investors. Take care of the customers, and you'll take care of the investors. Plain and simple.

Read on.

 …

On Sunday evening, Netflix announced that they were splitting its streaming and DVD rental services into two separate businesses. While the streaming service will fall under Netflix, the DVD rental service will be called Qwikster.

Immediately after the announcement,…

This is a great piece and follows up with my blog, "Content is No Longer King - Conversation Is."

Happy reading!…

With only so many hours in the day and numerous tasks to complete, sometimes posting social media updates gets lost in the shuffle. I’m absolutely guilty of missing a day here and there, but have no fear, social media scheduling tools are here. While it’s important to post on a daily…

On Saturday I was running errands when a tattered looking man standing on the corner of Friars Road got my attention.  An unenthusiastically held sign with faded red Sharpied letters read “BORDERS: Closing Sale – All must go.  Everything 50 cents.”  Despite the lack of signage effort, my interest was piqued.  A quick detour from my route home took me into the Borders parking lot.  After navigating through the sea of cars, I made my way into the bookstore, only to find the shelves nearly…

Source: http://frisbeewind.blogspot.com/2011/02/bloggers-bookstore-affiliates.html

So it shouldn't come as any surprise that the stunt they pulled on behalf of their client, ConAgra Foods,…

"Powerpocalypse" or "Outage-gate" in San Diego was a brief moment where most of us were forced to leave work early (sorry SDG&E employees) and spend an evening relaxing by candlelight. It was a painful reminder of just how much we rely on electricity and the internet. It felt really good to unplug, talk to each…

Right now most of you football fanatics are carefully watching your Fantasy Football draft picks or making adjustments to your roster as the 2011/2012 season kicks off.

With football on the mind this week, a conversation with my colleague (and sports enthusiast) Alyson, got me thinking about the infamous TV Super Bowl ads.…

We at Stalwart Communications have been getting a great deal of interest of late, and we're extremely appreciative of the referrals by people who think highly enough of us to do so. Some of them have been…

I'm really digging "Back to the start," Chipotle's new animated short to bring awareness to the benefits of organic and sustainable farming. I think I like it so much because A. it's a Willie Nelson cover of one of my favorite Coldplay songs and B. the message seems stronger in an awareness campaign that sings to you, rather than talking…

Entrepreneurs are getting creative with testing their product or service before diving into a full-fledged investment.  A growing trend among restaurant owner wannabes is to open a temporary restaurant know as a pop-up.  Pop-ups are typically short lived restaurants that will open for anywhere from one night to several…