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September 2010 Blog Posts (12)

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Tips from San Diego's greatest storyteller: Ken Kramer

In a world easily distracted by loud sounds and bright shiny objects, there is one man who intentionally doesn't put wild graphics on screen or use fancy camera moves to keep our attention. Instead, his shtick is telling a good story and what'da know, it works! Once the first syllable emerges from his mouth, it's impossible to turn away.

I had the great…

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Added by Elizabeth Ireland on September 29, 2010 at 3:46pm — 1 Comment

Memo to Leavitt Communications - your model is not only old, but tired

As I sat in the Denver airport awaiting my connecting flight yesterday, an unsolicited, and incredibly long, email came addressed to one of our client's "Media_Relations" email address (which I'm a recipient) that read like this:



"As way of brief introduction, Leavitt Communications, established in 1991, is a Fallbrook-based, full-service marketing communications company...the… Continue

Added by David Oates on September 27, 2010 at 5:00am — No Comments

Making client meetings a priority

If a PR agency is ever in a rut and doesn’t have anything going on for a client, that’s a pretty significant problem that warrants attention. While it’s understandable that everyone has a lot on their plate and there are only so many hours in a day, scheduling client meetings should be at the top of the “to do” list. It’s imperative to sit down and talk to customers about any news or trends occurring in their line of work. Since things are constantly changing, staying on top of any recent…

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Added by Alyson Jamison on September 23, 2010 at 8:27am — No Comments

Break the rules to optimize social media press releases

In our industry, it's becoming more and more important to create specific social media versions of press releases customized for the Web. The releases can have reader-centric titles, keyword links within the body, sharing capabilities such as a specific tweet to post, images in various sizes and videos for media download. Basically, you can throw out some rules and really play with the piece to garner a substantial following for your clients.



I read "… Continue

Added by Elizabeth Ireland on September 22, 2010 at 11:55am — No Comments

Robert Hernandez - Online Journalism or Journalism Online? There is a difference

This is one of the best articles I've seen on the subject yet. It emphasizes a point that I think is incredibly germane to the discussion of whether the newspaper industry's demise is a good or bad thing.



What Mr. Hernandez appropriately points out is that journalism is a separate profession than the media industry. If newspapers went away, journalism would still be a viable entity, just… Continue

Added by David Oates on September 19, 2010 at 5:00pm — No Comments

The rise of social media in the utility industry

One thing I haven’t been very good about lately is attending PR and marketing related webinars. These are great opportunities for professionals to learn new information or trends occurring and - my favorite part - many of them are FREE!! Last week I received an email from Energy Central regarding a webcast they were hosting on “Social Media: The new frontier in recruiting, communications and marketing.” I’ve read a lot of articles and listened to quite a few people speak on the topic of social… Continue

Added by Alyson Jamison on September 16, 2010 at 8:29am — No Comments

How to get reporters to follow you on Twitter

Twitter is like a game of follow the leader in a 24 hour news cycle. That's why I've started to poll my "newsy" friends to find out who they follow and why to help our Stalwart Communications clients stay in the game. Here are some themes:



Slow your re-tweeting: "Please re-tweet" requests or any other kind of admonition to just get a bunch of forwards doesn't do much for… Continue

Added by Elizabeth Ireland on September 14, 2010 at 10:34am — 1 Comment

Time Magazine - Are Hyperlocal News Sites Replacing Newspapers?

Answer - partially. It's also going hyper-issue, focusing on one or two particular industry segments or topics of interest.



At least that's my take. What's yours?







Are Hyperlocal News Sites Replacing Newspapers?

By …

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Added by David Oates on September 12, 2010 at 7:31pm — No Comments

My obsession with TweetDeck lists & how they can benefit PR professionals

As many folks already know, TweetDeck recently launched their latest Desktop v0.35 and initially, I was a little worried. I think it’s fairly normal for folks to be a bit apprehensive when change occurs. When I learned that my TweetDeck wasn’t accessible until I downloaded the new version, anxiety set in as I thought about new features and functions I’d have to get familiar with. I use TweetDeck not only to manage conversations…

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Added by Alyson Jamison on September 9, 2010 at 5:52pm — 2 Comments

Broadcasting & Cable - Network News Changes: Just A Matter of Time

Concur, and a must read!







Network News Changes: Just A Matter of Time

By Marisa Guthrie -- Broadcasting & Cable, 9/6/2010 12:01:00 AM



Execs may issue denials about possible deals such as ABC/Bloomberg… Continue

Added by David Oates on September 8, 2010 at 11:11am — No Comments

Labor Day could use some PR



Labor Day is much more than a signal for the end of summer. It's the perfect chance to re-energize and inspire the American worker. With unemployment around 10 percent and jobs disproportionally suffering, I feel tremendously lucky to have one at Stalwart Communications.



It seems we've gotten away from the true meaning of this day and three-day weekend. Sure it's time to relax, but… Continue

Added by Elizabeth Ireland on September 5, 2010 at 8:17am — 1 Comment

How successful is your business Facebook page?

This week, the PRSA Issues & Trends e-newsletter featured a topic that I found rather interesting. I’m always excited to learn more about social media so when I came across 10 Top Facebook Pages and Why They’re Successful, I knew I was in for a treat. The article discusses 10 companies that have creatively incorporated unique features in their social media strategy. It definitely gave me some ideas on how we can help… Continue

Added by Alyson Jamison on September 1, 2010 at 8:09am — 2 Comments

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