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September 2009 Blog Posts (13)

Brian Solis - PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part I)

This is a great blog post by a renowned PR expert, and goes along with my recent comments on why the press release is dead.

Happy reading!

PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part… Continue

Added by David Oates on September 29, 2009 at 9:30pm — No Comments

Hey… This PR stuff actually works!

And size doesn’t always really matter…

I asked Dick Grove, CEO of INK inc to write about the value of PR in just a few sentences. But as you can see he wrote about the 2 sentences in Entrepreneur that made our phone ring off the hook last week.

It may seem odd or ironic, but after all this time in the PR business and all the preaching and pontificating I’ve done over the years on the value of media outreach, it still brings a… Continue

Added by Cindy West on September 28, 2009 at 8:19pm — 2 Comments

Get your clients speaking!

In previous blogs I’ve addressed how spreading the wealth within a company is extremely important. Highlighting various personnel in media releases is well and good because it demonstrates that your organization is comprised of many experts, but it shouldn’t stop there. Companies can recognize and benefit from their greatest assets by encouraging them to speak at meetings, conferences and seminars. In addition, associations exist in various industries that could benefit from the valuable… Continue

Added by Alyson Jamison on September 25, 2009 at 6:50pm — 1 Comment

Schell - Employee Communications During Difficult Times

I'm a BIG fan of employee communications, stemming from my days as a U.S. Navy Public Affairs officer on an aircraft carrier, where my team and I ran four TV channels, an FM radio station and a daily newspaper - all for the nearly 6,000 Sailors and Marines onboard.

Robin Schell, APR, provides a really good overview on PRSA's ComPREhension Blog of why such initiatives are super important in a rocky economy… Continue

Added by David Oates on September 23, 2009 at 7:00am — No Comments

Why national newspapers are having a tough time going local

I liken it to "putting a square peg in a round hole," and still believe that models like the one being used by the San Diego News Network still have a good chance to success despite what appears to be a growing trend of large conglomerates trying to make a go of it.

What say you?

'NYT,' 'WSJ' Face Hurdles with Local S.F.… Continue

Added by David Oates on September 21, 2009 at 7:00am — No Comments

Stalwart clients make 100 Fastest-Growing Private Companies List

The San Diego Business Journal held their 100 Fastest-Growing Private Companies event last night at the Westgate Hotel and it’s no surprise that five of our clients made the list. Congrats to Cali Bamboo (#14), Red Door Interactive (#16), Sentek Global (#20), TV Ears (#21) and… Continue

Added by Alyson Jamison on September 18, 2009 at 8:30am — No Comments

Buzz Machine - Hyperdistribution vs. The Pay-Wall

Jeff Jarvis' post makes a lot of sense to me. What say you?

Hyperdistribution

The newspaper industry should be sobered by Martin Langeveld’s calculations, based on the Newspaper Association of America’s misplaced bragging about Nielsen internet data, that only about a half one one percent of time spent online is spent on newspaper… Continue

Added by David Oates on September 16, 2009 at 7:13am — No Comments

“Paddle for Clean Water” event makes a splash with San Diego media

Today the Surfrider Foundation San Diego Chapter hosted its 18th Annual “Paddle for Clean Water” festival where more than 1,000 beach lovers, ocean enthusiasts and sponsors including client, Cali Bamboo, gathered to surf and enjoy live music by The Professors, Pullman Standard, C Money, The Players, Tribal Seed and Iration.

The festival raised awareness of the pollution… Continue

Added by Alyson Jamison on September 13, 2009 at 11:36am — No Comments

How companies can increase SEO results through social media pages

This morning I read Drew Hubbard’s SEO tips for Facebook and Twitter and it provided some great suggestions on how companies can measure the success of their online campaigns. For those of you out there still wondering why you should join a social network, yet continue to obsess over your SEO rankings, please read this. Not only are these perfect platforms to communicate with partners and stakeholders, but it also… Continue

Added by Alyson Jamison on September 10, 2009 at 7:42pm — No Comments

Honored to be among this year’s 40 Under 40

It’s truly an honor for me to be a part of this year’s San Diego Metropolitan’s 10th Annual 40 Under 40 list.

Take a look at some of the talent in this group:…

Continue

Added by David Oates on September 9, 2009 at 12:36am — No Comments

Some interesting responses to my recent blog posts

I always like to share the comments I get from folks about my recent blog posts. Here's one I got by Facebook from a dear friend and valued colleague about my two writes ups about Nonprofits needing PR and how the Press Release is… Continue

Added by David Oates on September 7, 2009 at 3:00pm — No Comments

Performance pays for clients and staff

While the majority of PR firms operate on the traditional retainer-based model, Stalwart Communications offers clients the new and proven “Pay-on-Performance” fee structure. Not only does this method focus on bringing value to our clients by assigning fees to specific outcomes, but it’s preferred by many PR professionals because… Continue

Added by Alyson Jamison on September 4, 2009 at 7:47am — No Comments

Bulldog Reporter - Put the Social Back in Social Media

PR man Chuck Hester, APR, makes some solid points in this article, and I highly recommend everyone read it.

Here's just a taste.

Sound Advice to PR Professionals:… Continue

Added by David Oates on September 1, 2009 at 9:38pm — No Comments

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