August 2011 Blog Posts (15)

The other day, I came home from work to a ripped out page from a sports magazine sitting on the kitchen counter. My initial thought was that my boyfriend saved an article on the San Diego Chargers for me, but to my surprise, it was actually an…

I was thinking the other day about the ways the Web has changed our lives.  Not just general things like access to information, faster communication, etc., but the major companies and organizations that have specifically reinvented the way almost every American does business.  We are seeing this with books, online commerce like amazon.com and now e-readers. We are seeing this with music, itunes and the ipod.  The Web is constantly evolving to make processes more convenient and accessible. …

I and the rest of the Stalwart Communications team always enjoy the annual PRSA San Diego and Imperial Counties Chapter's Summer Social, held last week at the world famous Del Mar Racetrack. Of…

Gap Intelligence just released the trailer for their Labor Day blockbuster, or "the movie they are not going to make," according to the San Diego-based market research firm. Please watch:

Our client really made us laugh this morning with its creative use of video to showcase…

My colleague, Elizabeth Ireland, shared an interesting New York Times article with our office that I personally found very…

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You have most likely noticed these images popping up on everything from wine bottles to business cards. What is it? A Quick Response code (commonly referred to as a QR code). While I knew what it was I didn't fully understand how this little black and white squared figure…

This might be the only sport where such tactics work. However, I wouldn't recommend it.

In the New York (Football) Giants case, this will most certainly backfire when the team goes 4-12 this year. Going to love seeing my Packers put the hurt on them in their stadium on December 4.…

A friend who founded a successful blog about Pittsburgh called "I Heart PGH" visited San Diego this week. I always love picking her brain about what's hot in the blogging world. We discussed a few of the latest trends, but it was something…

In the nature of determining what is news and what's really not worthy of coverage, there appears to be an additional criteria for media; that being the category of "we know it's not really news, but because everyone else is covering it we should as well and what the hey - let's send some reporters…

This CBS News explanation of the competition between Google+ and Facebook is really interesting, largely because of the graphics. But it was something else that really intrigued me about two minutes in. Was it Google or Facebook that hired a PR company to get negative stories placed about the other in major U.S. media outlets?…

Gotta love my monthly news updates from Solo PR Pro! This week, I learned about a few new tools that PR professionals (and others) can use in their job.  These include:

1)   …

Regardless, one thing's for sure - Marketers and Public Relations practitioners will have to prove a quantifiable result for their efforts now more than efforts. I hope others follow our mantra of Pay-on-Performance soon. It may very well mean the difference between riding out a possible second wave of recession storm and not.

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Every company wants to stand out, especially against their competition. If your organization offers great products or has a unique company culture, you’ll want to communicate that loud and clear to your customers. Here are three tips to keep in mind when promoting your business.

To read the entire article, visit Poway Patch at:…