Created by Stalwart Communications' Founder!

August 2009 Blog Posts (16)

Counter to my Press Release is Dead mantra

Here's one person who takes a constructive counter viewpoint to my continued arguments in both written and spoken form that the press release is dead. I had the good fortune of speaking with David Bray over the phone a while back, and value his input. I've also signed up to try out their QuickNewsBits service, and suggest you all do the same.

While I'm still a firm believer that the press release "spray and pray" is dead, David makes some very key points here. Join in on the… Continue

Added by David Oates on August 30, 2009 at 3:55pm — No Comments

Groovy Like A Movie gains exposure at sneak preview

This morning Monarch homeless, at risk students received an advanced preview of the new USS Midway Museum exhibit that our client, Groovy Like A Movie, helped produce.

The newest exhibit, the “Steam Throttle Training Station,” is a one-of-a-kind attraction that offers the general public a hands-on insight into how the eighth wonder of the world was able to propel in the… Continue

Added by Alyson Jamison on August 28, 2009 at 1:30pm — No Comments

VIDEO - Is Public Relations Accreditation Worthwhile?

I answer with an emphatic YES!

Thanks, PRSA for putting this together. Take a look at our video section to view it.

Added by David Oates on August 27, 2009 at 9:24pm — No Comments

Memo to Non-Profits - PR is needed now more than ever

(Image source: http://beyondwar.ning.com/profile/honk4peace)

It's no great secret that nonprofit firms have seen a drop in donations and government grants during these tough economic times. Individuals concerned with cash flow have scaled back, while state legislators like here in California have drastically cut programs and contributions, even to entities that fostered job creation and economic development.

As a result, many… Continue

Added by David Oates on August 24, 2009 at 10:30pm — 2 Comments

Vick begins to mend his reputation

Michael Vick served his time and now he’s returning to the NFL. While many still feel strongly against his reinstatement, fact of the matter is, he did his time and he’s got a sharp PR team holding his hand as he attempts to mend his reputation. For those of you who caught CBS’ 60 Minutes interview, Vick not only admitted shame to what he did and a new found appreciation for animals, but the segment also touched on his work ethic. It’s evident that his PR team wants to embrace the idea… Continue

Added by Alyson Jamison on August 21, 2009 at 3:53pm — 1 Comment

BrightTalk Webinar - Why The Press Release Is Dead

I had a great time doing this Webinar last Wednesday. Missed it? Go ahead and watch it on this site. I welcome your feedback!

"Right On, No Bull Marketing Best Practices"…

Continue

Added by David Oates on August 21, 2009 at 8:18am — No Comments

Miami Herald - PR and advertising are at a crossroads

A good article with some good insight, but I'm concerned that the overall debate misses the point. New technologies will come and go, being replaced by more innovative and relevant ways for organizations to communicate with specific audiences.

For advertising and PR firms to remain effective and show their value, they should adopt performance-based strategies. For it's not just the understanding of the latest social networking tool that will keep agencies viable, it's their ability… Continue

Added by David Oates on August 18, 2009 at 9:00pm — 1 Comment

MediaPost - Knob Creek Bourbon Turns Shortage To Advantage

As a fan of this brand, I got a real kick out of their creativity in turning what would otherwise have been considered a big problem.

Enjoy!

Knob Creek Bourbon Turns Shortage To Advantage

A new Knob Creek Bourbon campaign with the tagline "Thanks for Nothing" is promoting a supply shortage to… Continue

Added by David Oates on August 16, 2009 at 8:39pm — No Comments

Kobey’s Swap Meet on KUSI’s “The Office”

This morning our client, Kimberly Kobey Pretto, CEO of Kobey’s Swap Meet, was interviewed by KUSI’s Mike Castellucci on “The Office” segment. It was an awesome live interview shot off the pier in Seaport Village! Great job Kimberly!

Follow Kobey’s Swap Meet on Twitter (@Kobeys) or… Continue

Added by Alyson Jamison on August 14, 2009 at 8:01am — No Comments

PRCouture article - Fashion PR Services: Retainer, A La Carte, On Demand, Performance

Thanks to PRCouture.com and Crosby Noricks for including me in her article on alternative PR agencies, such as Stalwart Communications and its Pay-on-Performance model.

Here's an excerpt. Happy reading!

Fashion PR Services: Retainer, A La Carte, On Demand, Performance

Pay on… Continue

Added by David Oates on August 13, 2009 at 9:59pm — No Comments

How PR firms can give back

While many PR firms are focused on securing media coverage for their clients, which is expected in the job, some firms are going the extra step and offering their services to assist nonprofit organizations. Due to limited funding, these organizations don’t have the resources to hire a firm and rarely have a professional in-house to handle marketing or PR duties.

At Stalwart Communications, our clients remain our first priority,… Continue

Added by Alyson Jamison on August 12, 2009 at 12:56pm — 2 Comments

Does technology take the common sense out of brand marketing?

I was reading a blog post over the weekend on Chris Brogan.com titled "The Myth of Brand Loyalty" and his post struck a nerve. Chris talks about his long relationship with Apple as a satisfied customer. His recent purchase of the 15" MacBook Pro, a good choice I might add, was another example of his loyalty to Apple. So you can imagine his slight annoyance when he received… Continue

Added by Cindy West on August 11, 2009 at 11:17am — No Comments

Article - Beating the Wrong Drum: Why PR Professionals Should Back Off Their "Spend More in Recession" Mantra

Big time kudos go to Jason Miletsky, CEO and Executive Creative Director, PFS Marketwyse, for his article on Bulldog Reporter's Daily Dog telling companies to not spend more, but spend smarter on their PR.

Of course, I would be remiss in not advocating that a… Continue

Added by David Oates on August 9, 2009 at 11:30pm — No Comments

Could it be true? A world without BusinessWeek?

Media Brain Trust: Death watch edition

By Jeff Bercovici

The recession has already claimed its share of media properties, but, while the economy may or may not have touched bottom already, nobody who knows anything about anything thinks the closures are about to stop. The only question is: Who's next?

As a… Continue

Added by David Oates on August 6, 2009 at 11:30pm — No Comments

Can’t miss event – SD MIT Forum Wine Social

I'll be there tomorrow. If you're in the San Diego area and involved on some level in high tech or life sciences, this is a MUST attend!

Annual Wine Social

The MIT Enterprise Forum San Diego signature wine social, held annually, is widely recognized as the premier networking event for San Diego's technology and biotechnology community.… Continue

Added by David Oates on August 4, 2009 at 9:27pm — No Comments

How to build your business to eventually sell it creating the money to retire!

Is anyone interested in learning about the simple strategies involved in business growth with and eye on possible retirement?

While I'm not necessarily advocating retirement, I am suggesting that you design and operate your business so that you can take a vacation!!! A vacation for one week or two weeks or - you can fill in this blank.

Think about it this way, if you build your business with the intent of it running without you, then you are creating not only the income… Continue

Added by Lanny Moldofsky on August 4, 2009 at 12:22pm — 2 Comments

Featured Blog Posts

View All

Latest Blog Posts

Monthly Archives

2013

May (6)
April (9)
March (6)
February (6)
January (5)

2012

December (5)
November (5)
October (5)
September (7)
August (9)
July (9)
June (10)
May (10)
April (10)
March (7)
February (9)
January (11)

2011

December (12)
November (11)
October (15)
September (14)
August (18)
July (12)
June (12)
May (12)
April (13)
March (13)
February (11)
January (13)

2010

December (8)
November (11)
October (15)
September (13)
August (13)
July (14)
June (10)
May (13)
April (13)
March (13)
February (10)
January (11)

2009

December (14)
November (12)
October (14)
September (13)
August (16)
July (16)
June (12)
May (13)
April (13)
March (14)
February (13)
January (15)

2008

December (12)
November (15)
October (13)
September (11)
August (14)
July (11)
June (16)
May (18)
April (14)
March (11)