July 2011 Blog Posts (12)

Since I could never stay mad at the NFL, I thought I'd focus my blog this week on something that involves my beloved professional sport. Together, ESPN and B.R. Zoom created one of the most interesting studies I've ever read pertaining to the effectiveness of advertising. The purpose was to test how a campaign performs within ESPN's NFL content. It began with a TV, print and digital campaign in support of a fictitious candy bar called the…

I came across an interesting article on Gigaom this morning that discussed how Facebook is looking to fire back after the whole Google+ annoucement. In particular, Facebook is making a solid attempt to connect with businesses more while Google+ is determining how they will allow companies to participate on their platform. While it doesn't look like anything has changed with features, Facebook is simply…

It will come back in spades when you fall.

Isn't that right, Rupert?

 …

Let's stop talking about how newspapers are going under and speculating about which one is up for sale. Instead, I'd like to focus on positive coverage coming from our local paper, the San Diego Union-Tribune. International eyes are affixed on our "biggest small town" this weekend with Comic-Con thrusting our local media into a big Batman spotlight. I have to hand it to the U-T for such creative and engaging…

For some time now, people have been talking about how there’s eventually going to be a social network that will replace Facebook. I laugh to myself and think these people are delusional. After all, Facebook has more than 600 million accounts and successfully found a way for individuals and businesses to connect and share with one another. In my mind, Facebook is the king of all kings.

Well, here comes Google, again. When the company launched its social network, Google+, on…

Could this be the start of litigation against Groupon? What say you all?

Groupon Deals Attract Connecticut's Scrutiny…

Many of us check our Facebook/Twitter feeds to find out what's going on in the world, but I would much rather sift through a stream of photos than a sea of text. Cue the free mobile App Instagram as it enters our social network to captivate our tired eyes. For example, here's my friend Bobby in his new home, Portland, Oregon...enjoying a donut.…

This morning I came across this great article that provides suggestions on how businesses pages can increase the number of likes on their Facebook page. Some of the tips include:

1) Uploading and Tagging photos

2) Optimizing your avatar image

3) Setting up a custom tab for your landing page

4) Interacting with other pages

5) Commenting as your personal profile on your page

Additional details on these tips can be found at:…

Source:http://dramadaily.wordpress.com/2010/06/17/metacriticism-making-lemonade-out-of-a-lemon-review/

Last Friday, I was coordinating media coverage for an event…

Less than two weeks ago, I came across an interesting article titled, "Ten Brands That Will Disappear in 2012." On that list was MySpace. Launched in 2003, MySpace was once the world’s largest social network based on visitors from 2006 to 2008, but eventually died out due to the growing popularity of Facebook and other social networks.

News…

And it ain't gonna get any better until they reinvent themselves.

Grim numbers for newspapers, magazines

By…

By now, we've all heard the news that pop star Justin Timberlake bought MySpace with the hope of bringing sexy back to the social network, transforming it into a destination for original shows, video content and music.

"There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. MySpace has the potential to be that place," Timberlake recently said in a…