I really like this article, and would only add one other to-do item - PR agencies must consider "Putting their money where their mouth is" by evolving to a performance-based fee model
to further help set themselves and their clients up for success.
Added by David Oates on July 30, 2009 at 9:59pm —
So I'm curious. Now that NFL Commissioner Robert Goodell
has conditionally reinstated quarterback Michael Vick
, the question for our profession is whether his image is repairable over time or, even if he is truly remorseful and committed, still doomed?
What say you all?…
Added by David Oates on July 28, 2009 at 9:55pm —
This past Saturday I spent most of my day enjoying the sunshine and hanging out with my friends. We chatted about the upcoming Chargers season, how terrible the Padres are doing and then the conversation turned to work and Twitter. I’ve sat through numerous social media seminars and have been an active participant long enough to know that it’s an extremely valuable tool for businesses if the following two conditions apply:
1) Your stakeholders (potential customers, partners and… Continue
Added by Alyson Jamison on July 27, 2009 at 10:00pm —
I’m just curious how many folks out there are actually using the Microsoft Search Engine
and what do they think about it.
Welcome your thoughts!
Added by David Oates on July 27, 2009 at 7:05am —
A great read for all of us, but especially small businesses!
Mom-and-Pop Operators Turn to Social Media
By Claire Cain Miller
Published: July 22, 2009
SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line… Continue
Added by David Oates on July 23, 2009 at 10:34pm —
Social Media. For those of us who partake, we might be thinking that the need to explain the importance of these tools is getting old. But there’s still a surprisingly large number of folks out there not participating. So why? They don’t understand how it works or its purpose? All this social media talk may sound redundant, but not everyone has jumped on the Twitter train yet so it’s important that we continue to educate.
Yesterday I attended the… Continue
Added by Alyson Jamison on July 23, 2009 at 8:00am —
If you work in PR, you may have organized an event or show in your career and things didn’t go as planned. After the fact, you kick yourself for the things that went wrong and what you’d do differently if you could do it all over again. PR Couture
recently shared 5 Tips to Recover from Bad Press
that can help folks recover if they… Continue
Added by Alyson Jamison on July 21, 2009 at 10:30am —
This is a pretty good overview and makes some solid points. I highly recommend reading it.
Why keep up marketing and PR in down times?
Mary Teresa Bitti, Financial Post
Why maintain marketing and public relations budgets during down times? Simply put: Because you can't afford not to. At least, that's the message coming from the… Continue
Added by David Oates on July 19, 2009 at 6:26pm —
Companies are beginning to employ personalized approaches in order to raise awareness about what services they have to offer. Some are making a presence on social networking sites such as Facebook and Twitter, and others are taking it a step further and opening their doors. Two clients in particular are taking advantage of the latter approach with successful results.
Red Door Interactive
, a San Diego-based Internet Presence… Continue
Added by Alyson Jamison on July 17, 2009 at 7:32pm —
In full disclosure - this is a synopsis of an event held by Reid Carr
and his folks at Red Door Interactive
, a client of Stalwart Communications. However, even if they weren't, I'd still post it here. It's really good stuff. Kudos to reporter Ned Randolph for including his own positive experience for social… Continue
Added by David Oates on July 14, 2009 at 10:55pm —
So this article begs the question - is this the future of local TV news or is what's happening in Vegas staying in Vegas?
As for me, I'm voting "maybe."
Las Vegas Sun
A new kind of local TV news show debuts
The Greenspun media family is launching an alternative to traditional local TV… Continue
Added by David Oates on July 12, 2009 at 4:14pm —
I was speaking today at the Poway, Calif., Chamber of Commerce
's Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I made a brief mention how companies needed to be their own broadcasters, in part because traditional media outlets were shrinking substantially if not dying out… Continue
Added by David Oates on July 9, 2009 at 10:00pm —
Each month Stalwart Communications
distributes a monthly newsletter that examines industry news, announces new client acquisitions and provides other useful information for PR professionals. This month, our newsletter featured guest commentary by Dick Grove, Chairman/CEO, INK Inc PR. He wrote a great piece on how PR agencies should move away from charging hourly rates and instead focus on chasing opportunities and getting coverage for their… Continue
Added by Alyson Jamison on July 8, 2009 at 9:00am —
PR folks pay attention - not only do you need to fully understand social media and online PR, but if this article doesn't speak to the need for performance-based firms, I don't know what does!
The Reality Of PR: Smile, Dial, Name Drop, Pray
by Michael Arrington on July 4, 2009
One thing I hated about… Continue
Added by David Oates on July 7, 2009 at 9:39pm —
I really enjoyed the news release I saw from the Public Relations Society of America calling for more transparency for “pay-for-play” news articles, editorial pieces that appear to be objective, but come only when a company purchases advertisement in the media outlet. The lack of full disclosure is, in my opinion, and clear violation of ethics.
I would only ask that they also call for the consideration that Performace-based PR firms like Stalwart Communications be given a nod for… Continue
Added by David Oates on July 6, 2009 at 2:02pm —
Featuring Midori Connolly
, Founder/President of Pulse Staging & Events.
Take a listen on the home page -… Continue
Added by David Oates on July 2, 2009 at 8:56pm —