June 2011 Blog Posts (12)

It was the best of times and the age of wisdom, the spring of hope and the epoch of belief. I wanted to share a great tale of a public relations professional generating news coverage with just one tweet. It began on Wednesday about noon, when my boss and founder of Stalwart Communications, David Oates, noticed a Twitter message from NBC San Diego about solar panels saving next year's school music programs:…

This morning I came across an interesting article on the 10 brands that won’t be around in 2012. Of the brands listed, I agree most with the elimination of MySpace and Soap Opera Digest. On April…

I don't care how much money they get in their IPO. I'm still not a fan!

This week my colleague, Alyson Rybar, and I attended a free seminar called "Social Media Marketing Made Simple." It was put on by Ron Cates, billed as one of the country's leading digital marketing experts from the company Constant Contact. I'll have to hand it to him, he did teach this old dog some new…

If this whole Rep. Anthony Weiner scandal has taught us anything about social media, it’s to understand how to use the platforms (how to send a direct message as opposed to a regular post that’s distributed to ALL of your followers) and to re-evaluate the content you post. While Weiner’s scenario was certainly inappropriate for many reasons, I often wonder what goes through someone’s mind when they decide to publish a post on Facebook, Twitter and other social networks. There have been times…

Source:http://setuaggi-chiavat.blogspot.com/2011/01/northface-at-woodbury-commons.html

I've been doing a lot of interviews lately as my company prepares to add another member to our…

I was recently reminded about the power of video. We encouraged our client, AMSOLAR Corporation, to hire a videographer to shoot a news conference they held at Clairemont High School this week. They were all for it, so we enlisted the help of my dear friend and former colleague, Jacques Spitzer, founder of Raindrop Marketing. The news is the the groundbreaking of one…

If you’ve read a newspaper, watched the news or perused the Internet since Memorial Day weekend, chances are pretty good that you’ve come across the name Rep. Anthony Weiner. For those of you unfamiliar with him, let me provide a brief introduction. Weiner, who is the U.S. Representative for New York’s 9th congressional district, allegedly had his Twitter account hacked and someone posted a photo of Weiner’s private member on his account.

Weiner may be known for bringing…

The mid year brings with it an opportunity to take stock of New Year Resolutions to see where they stand. I guess it's natural to take a moment and reflect upon what's worked and what hasn't. For most of us, it's probably a mixed bag - some things exceeded our own expectations with others fell…

Memorial Day is a day of remembrance and some marketers use that opportunity to remind us to head to the movies this summer. For example, I was hit with a couple PR moves while watching the San Diego Kensington neighborhood parade. First, a cheery duo rockin' Super 8 t-shirts approached a friend and I about posing for a picture. Once we mugged it up for the camera, they handed us a nifty…

There’s nothing more disappointing than going to a company’s website or social network only to return weeks later and read the same stale content. What’s the point of coming back if nothing ever changes? Whether it’s updating information on your home page or the events calendar, keeping current should continuously remain a top priority.

To read the rest of the article, visit Poway Patch at:…