Pay-on-Performance

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March 2010 Blog Posts (13)

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A Social Media Assessment Checklist That Helps Companies & Consultants



Yesterday I was doing my typical afternoon scan for fun and interesting PR tweets and came across a great one by Ronni Manning (@RManning_Mynt) who had just read The Social Media Self Assessment Checklist…

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Added by Alyson Jamison on March 30, 2010 at 8:00am — No Comments

Mashable - How PR Pros Are Using Social Media for Real Results

This is a really great read by Christina Warren. Happy Reading!







How PR Pros Are Using Social Media for Real Results



PR professionals use social media every single day to get the word out about clients, to… Continue

Added by David Oates on March 28, 2010 at 5:39pm — No Comments

Why I’m participating in Career Day

Yesterday I received an email from a good friend asking if I’d participate in the Career Day at her school. She’s an intern at a local juvenile hall facility here in San Diego and they’re looking for volunteers in the community to help educate students on job options. My first reaction was to decline and tell her I had another obligation that day. However, after further consideration, I decided that this was a great opportunity to help motivate these kids and open their eyes to the exciting and… Continue

Added by Alyson Jamison on March 26, 2010 at 7:49am — No Comments

Listening is so underrated

A friend of mine recently got this response after he applied for a job:



“Yes, I remember meeting with you --- you spoke quite freely and extensively. In the guise of constructive feedback, we found that you spoke a bit too much for our taste. We put a lot of weight on good listeners -- especially for this position.”



OUCH right? But it did get me thinking about the value of listening and some of the best advice I’ve ever had in my professional life. A creative… Continue

Added by Elizabeth Ireland on March 25, 2010 at 10:06am — 1 Comment

Forbes - Almost Everyone Gets PR Wrong

A great read by Nick Morgan! I'd highly recommend taking some time to go over it!



Here's a snippet.







Almost Everyone Gets PR… Continue

Added by David Oates on March 22, 2010 at 9:00pm — No Comments

What was life like before Google?

I was reminiscing with a friend about when we just didn’t have answers to stuff. If we wanted to know who the 23rd President was or how many times the Red Sox won the World Series, it didn’t take an instant. You actually had to ask someone or read an article or Encyclopedia. Haven’t heard that word in a long time right? Life before Google is going to be very, very hard to explain to the next…

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Added by Elizabeth Ireland on March 19, 2010 at 9:00am — No Comments

Mentorship - the difference in being a PR manager and a leader

Source: http://jobs.change.org/view_article/will_you_be_my_mentor_3_things_to_keep_in_mind



One pervasive aspect of senior PR leadership that I find concerning is how little we as a collective body selflessly make ourselves available to develop younger talent. Agencies are… Continue

Added by David Oates on March 16, 2010 at 9:30pm — No Comments

Looking to improve your writing? Try an online course!

Last year I made a personal commitment to enroll in a writing course. I began searching for a class and found that my options were somewhat limited due to class cancellations or time conflicts. Online courses were starting to look like the best option and I located a Writing Lab through the UCSD Extension.



Initially, I was a little skeptical about taking an online class because I felt it lacked many essential elements that I deemed necessary to get the most out of a course. Those… Continue

Added by Alyson Jamison on March 15, 2010 at 9:28pm — 3 Comments

Overheard in the Newsroom

A funny thing happened on my last day at the news before joining Stalwart Communications. I was walking behind the assignment desk and I heard the assignment desk editor angrily hanging up the phone. He said something to the tune of “annoying PR person.” Then he looked at me and said, “they aren’t all like that, but some are.” I don’t want to be annoying.



One of my old colleagues is getting quite the reputation for being a “Twitter… Continue

Added by Elizabeth Ireland on March 12, 2010 at 4:00pm — 2 Comments

PR Advice: Localize Your News

More recently, I’ve been tasked with brainstorming various story ideas for clients. While I truly enjoy that part of my job because it allows the creative juices to flow, I’ve found that it can be extremely difficult without keeping one key factor in mind: localization. Newspapers will not cover a story that isn’t relevant to their readers. How do you tackle that problem? First, if your client is adamant about securing coverage in a particular newspaper, locate one of their customers in that… Continue

Added by Alyson Jamison on March 8, 2010 at 11:30am — No Comments

Pew research shows issue with news delivery, but not news itself

I've been claiming for some time that while newspapers and local television stations are struggling, journalism remains alive, well and very much in demand. The problem is not so much in the content as much in when it's delivered; usually one or twice a day at best and well after the events of the day occur.



Well, a recent study by… Continue

Added by David Oates on March 8, 2010 at 7:00am — 2 Comments

What to do when the going gets tough

We’re only three months into 2010 and it’s already been an exciting year for Stalwart Communications. We’ve been focusing our energy on gaining press for clients, securing new clients, brainstorming story ideas, attending events, and chasing opportunities. Needless…

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Added by Alyson Jamison on March 4, 2010 at 5:48pm — 1 Comment

Memo to PR Firms - Stop whining about your clients!



I came across this Chief Marketer contributed article today, and while I agree in principle with the points Mara Conklin makes, I have some issues with my fellow PR firms playing the game of scolding customers on how to be a good client.



Instead, I'd challenge us as an industry to look into the mirror more, and realize that in order for clients to value or… Continue

Added by David Oates on March 2, 2010 at 7:30pm — 2 Comments

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