February 2012 Blog Posts (9)

March is Women's History Month and the impetus for Adweek's recent Women's issue, according to MediaBistro. The content focuses on the spending and…

I was at a networking event last week when a prominent and very successful entrepreneur on the discussion panel openly complained about a lack of seasoned business leaders in San Diego to run various business units of his rapidly-growing organization.

I didn’t really care for his perspective. For if…

Infographics are popping up everywhere and I love it! These graphic visual representations of information make learning about…

We can't thank enough the more than 230 people who came to our Five Year Anniversary Party last week. We're so thrilled for the number of clients, partners, business associates, colleagues and friends who joined us. It was our way of saying thanks for their support as we continue to strive to change our industry.

The icing on the cake for us was the money we raised for the Leukemia & Lymphoma Society of San Diego. Our…

Content marketing is gaining popularity as companies are realizing the value in providing free content with no string attached.   

According to a study conducted by the Content Marketing Institute, a marketing education and research company, content marketing was a top priority for businesses…

On the drive to State College, Pennsylvania, moving trucks ahead of us, 14-year-old me looked at my parents and said, "I hope you know that you've ruined my life." Like most teenagers, I felt being taken away from my lifelong friends was a fate worse than death, especially right before high school. I turned up my disc…

If you’re like me and a loyal Chargers fan, you probably could have cared less about the 2012 Super Bowl match-up between the Giants and the Patriots. Regardless, I still watched although it wasn’t so much because of the game itself, but rather, the commercials. I find it fascinating that companies…

I....LOVE...THIS!!! The revenue model discussed is EXACTLY what we've been promoting. We need to see more agencies adopt this. Because when they do, the good firms will shine through and the ones that have been all talk and no action will go away quickly.

Happy reading!…

This is a great article on the 10 things that clients should look for in an agency. Not only is it a good check-list for…