I really enjoyed reading this article for what it showed in the way of possibilities of what the blogosphere can be by way of insight and discussion. It gives me hope that this new media will evolve into a credible source of information. In some instances it certainly has already, but I feel we've only scratched the surface.
Dr. Toney and others like him will help that process along.…Continue
Added by David Oates on February 27, 2011 at 7:04pm — No Comments
Most of us public relations and marketing professionals watch big events such as the Super Bowl and the Oscars with an industry lens to try and get ideas for our current clients. That's why I really enjoyed reading this New York Times article explaining how companies are capitalizing on traditional advertising with social media during the Oscars and the importance of a platform for real time conversations as these live events take place.…Continue
Added by Elizabeth Ireland on February 25, 2011 at 4:51pm — No Comments
Networking is one of those valuable resources that can benefit someone that’s looking for a job to a marketer hoping to grow a business. According to the Riley Guide, networking is consistently cited as the number one way to get a new job. For…Continue
Added by Alyson Jamison on February 23, 2011 at 9:36am — No Comments
While I remain convinced that the press release is dead for feature editorial coverage purposes, Mickie Kennedy makes a convincing argument that press releases can still be of value for other reasons.
Added by David Oates on February 20, 2011 at 5:57pm — No Comments
In January 1993, one Washington insider told USA Today that "Bill Clinton has the biggest public relations weapon at his hand – the presidency." With President's Day upon us, I'd thought I'd examine how the PR industry has evolved throughout history from flash bulb cameras to Twitter accounts.…Continue
Added by Elizabeth Ireland on February 18, 2011 at 7:48pm — No Comments
For those of you that manage a Facebook page for an organization or company, you might have been thrilled with the news released by Facebook last Thursday. The company distributed an e-mail notifying page admins that changes are on the horizon, including a new layout and several features aimed at improving communication.
While Facebook provides a step-by-step tour before users transfer to the new layout, find out about some of the more noteworthy changes taking…Continue
Added by Alyson Jamison on February 16, 2011 at 9:00am — No Comments
I think this is an EXCELLENT piece to show journalists that making the transition to public relations. A warning - some additional work will most certainly be required.
Ok, I’ll admit it. I’m a big fan of the Real Housewives of Beverly Hills. I’ll even go a step further and disclose that I follow Adrienne Maloof on Twitter. After all, she’s the most rational, drama-free housewife on the show and extremely business savvy. For those of you unfamiliar, Adrienne, her mother and brother’s make up the Maloof Family Dynasty which includes the…Continue
Added by David Oates on February 8, 2011 at 11:23pm — No Comments
Added by Alyson Jamison on February 3, 2011 at 11:57pm — No Comments
I really enjoyed this piece by Gini Dietrich on how PR folks shoot themselves in the foot by not being very business savvy while, at the same time, immersing themselves in the tactical execution of client work with out measuring their results.
Hear hear!! I'm so happy when I see other practitioners not afraid to work on generating quality outcomes for their clients. However, I'd challenge Ms. Dietrich and the rest of the industry to go one step further - actually TIE their…Continue
Added by David Oates on February 1, 2011 at 7:30am — No Comments