January 2011 Blog Posts (11)

Happiness is about four things according to Zappos CEO, Tony Hsieh:

• Perceived progress
• Connectedness, meaning the number and depth of your relationships
• Perceived control
• Being part of something bigger than…

This past week I attended the CommNexus “Managing a crisis in the age of social media” event and included a panel full of reputable names including:

Dan Novak, VP of Global Marketing, PR & Communications at Qualcomm…

Like any respectable  San Diego State alum, I'm…

When you are NBA great Bill Walton you can't just put on a baseball cap and try and blend in with the crowd. Sorry about the fuzzy picture, but I just love how it illustrates his shear size compared to the average person. Bill Walton gets heckled and asked for pictures/autographs wherever he goes and from what I…

Each morning I receive the Ad Age Daily and a really interesting headline caught my eye today. 

Linking Employee Pay With Agency and Client Performance

I truly enjoyed reading this piece by Brandi Boatner, and think she brings up several salient points about continued professional development among PR professionals.

I'd like to see the discussion go one step further and talk about performance from a client perspective where agencies show they are willing to deliver measurable results that quantify increased buzz and response rates, a la Pay-on-Performance.

Let's let 2011 be the year where PR and Marketing…

Make it better from Sebastianbap on Vimeo.

I found the perfect visual representation of what I hope to accomplish at Stalwart…

One thing I’m reminded of each year is how much businesses change within a 12-month timeframe. Companies launch new products, offer new services and uncover new trends. Because of that, public relations and marketing professionals need to stay on top of their game and regroup with clients at the beginning of each year. While messaging and other items will most likely remain the same, here are my top five areas to revisit with your client as you enter a new year.

To read on,…

Thisis a terrific article to follow up my previous posts on why the press release is dead. Heather hits it right on the head!

 …

The mood at the San Diego Business Journal's 2011 panel on economic trends was cautiously optimistic. If you've been watching the news you can probably guess that they common themes were:

• Unemployment rates are expected to remain high
• The housing market is not getting much better
• Insurance rates are going up
• BUT, we're headed in the right direction

Fortunately, people are getting creative…

If you're a tech company or reporter, you've probably been looking forward to Thursday for months. It's the first day of the 2011 International Consumer Electronics Show (CES). For those of you unfamiliar with this four day extravaganza, it's the industry's largest educational forum that helps companies…