I’ve written on this topic before, but I just read an article and felt the need to reiterate the importance of video again. One of our clients, Brent Altomare from Groovy Like A Movie
, speaks frequently on video blogs, or vlogs, and each time he speaks, the audience continues to get larger. More and more businesses are facing reality that one of the most successful ways to reach their audience is through videos.
Last winter, the Senior… Continue
Added by Alyson Jamison on January 30, 2009 at 8:30am —
Hey folks - here's a preview of the topic I'm doing for my January 28 interview on the highly-rated Online Marketing with RSS Ray
Internet radio program. Listen live at 6:30 p.m. EST or download the podcast via iTunes or at RSSRay.com
In the meantime, happy reading!
Added by David Oates on January 27, 2009 at 11:30pm —
Detroit Papers End Most Home Delivery
The Wall Street Journal
The Detroit Free Press and the Detroit News are expected to announce this week that they will stop home delivery of the papers' print editions on four days of the week. They will only deliver the paper on the most lucrative days--Thursday, Friday and Sunday. Other days, the companies will sell… Continue
Added by David Oates on January 25, 2009 at 10:03pm —
Added by Dick Grove on January 23, 2009 at 9:46pm —
Folks, I'm really excited about this. With all the other media outlets cutting back coverage, here's a new offering that will WOW readers.
The site launch is coming soon, so sign up for updates and be one of the first to know!
San Diego News Network…
Added by David Oates on January 22, 2009 at 9:00am —
This morning I joined the “Email Marketing 101: HTML Email Best Practices”
Webinar presented by Craig Stouffer from Pinpointe
Email marketing and Gary Halliwell, CEO at NetProspex
. I’m by no means an expert when it comes to HTML Email so I figured this would not only be interesting, but an educational experience. According to the DMA, B2B Email is expected to rise 21 percent in 2009. For those of you looking… Continue
Added by Alyson Jamison on January 21, 2009 at 11:41am —
A while ago noted Internet entrepreneur guru Marc Andreessen
called for an official "death watch" of the NY Times
, calling it an "obsolete, inconvenient product." I thought he wasn't giving the publication due credit for reinventing itself.
I may be proven right if this New York Magazine
article is any indicator. See for yourself, and happy… Continue
Added by David Oates on January 20, 2009 at 11:08pm —
Hey folks! I'd welcome your feedback on the KCEO Radio
interview I did last Thursday about my Pay-on-Performance
Take a listen on the home page of the Stalwart Communications' Web site
Added by David Oates on January 19, 2009 at 9:00am —
By now the importance of Twitter should be obvious. Social media is all that people are talking about. It’s a growing phenomenon with more users joining each day. Some Twitter for personal reasons while others Twitter for business. Personally, I Twitter for business, but enjoy when users season their Tweets now and then with a bit of non-work related information. By revealing something about themselves, they appear more human. Although I am not interested to hear intricate details of one’s… Continue
Added by Alyson Jamison on January 16, 2009 at 8:56am —
Folks - check out the latest Podcast edition featuring our own Chris Martino
Chris' business background and creative skills are unique and help ProjectX Media stand out as a true game-changer in the branding and marketing profession, much in the same way we are trying to change the PR industry here at PayonPerformance.com.
Take a few moments to… Continue
Added by David Oates on January 14, 2009 at 11:38pm —
A great read and proof that offline advertising and marketing tactics may not work online if you can't show authenticity or relevancy. Memo to P&G - connect online, don't broadcast!
Advertisers Face Hurdles on Social Networking Sites
By RANDALL STROSS
Published: December 13, 2008
FOR some time, Procter & Gamble, the world’s largest advertiser,… Continue
Added by David Oates on January 12, 2009 at 7:17pm —
PR News Online
recently posted Improve Your Brand's Image with Corporate Giving
and claimed that every business should make it a priority to be socially responsible by giving back to the community not only because it’s the right thing to do, but because it also helps get your name out to potential customers. I couldn’t agree more with this strategy and one of our clients in particular has… Continue
Added by Alyson Jamison on January 7, 2009 at 9:34pm —
This is a follow up to my blog posting two days ago about the Web taking over as the primary news source for consumers ahead of newspapers. Jason Kintzler
summarizes the ways such media outlets can continue to be a valued service to their audiences in the new world.
On a personal note, I'm getting a bit tired of newspaper owners and editors crying that their profession is being dismantled. Nothing could be further… Continue
Added by David Oates on January 7, 2009 at 11:56am —
It was most certainly a matter of "When," not "If." However, there's an interesting note on the lack of correlation to the decreasing popularity of newspapers. The argument could be made, then, that newspapers could take the lead as the online news source of choice for many if they were smart enough to do it.
NEW YORK TIMES
Web Passes Papers as a News… Continue
Added by David Oates on January 5, 2009 at 11:23am —
Every December I make a list of resolutions I want to accomplish in the upcoming year. To ensure I don’t disappoint myself, I try to be fairly realistic. Unlike the past, I decided to come up with professional resolutions this year. Here are the goals I’m looking forward to focusing on…
– In December I became a member of the San Diego North Chamber Commerce
and I’m looking forward to attending events, meeting other members and… Continue
Added by Alyson Jamison on January 2, 2009 at 6:05pm —