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January 2009 Blog Posts (15)

If you still haven’t figured it out, here’s another reason to go video

I’ve written on this topic before, but I just read an article and felt the need to reiterate the importance of video again. One of our clients, Brent Altomare from Groovy Like A Movie, speaks frequently on video blogs, or vlogs, and each time he speaks, the audience continues to get larger. More and more businesses are facing reality that one of the most successful ways to reach their audience is through videos.

Last winter, the Senior… Continue

Added by Alyson Jamison on January 30, 2009 at 8:30am — 2 Comments

Why The Press Release is Dead

Hey folks - here's a preview of the topic I'm doing for my January 28 interview on the highly-rated Online Marketing with RSS Ray Internet radio program. Listen live at 6:30 p.m. EST or download the podcast via iTunes or at RSSRay.com.

In the meantime, happy reading!

The… Continue

Added by David Oates on January 27, 2009 at 11:30pm — No Comments

Detroit newspapers - indicative of the rest of the country?

Perhaps....

Detroit Papers End Most Home Delivery

The Wall Street Journal

The Detroit Free Press and the Detroit News are expected to announce this week that they will stop home delivery of the papers' print editions on four days of the week. They will only deliver the paper on the most lucrative days--Thursday, Friday and Sunday. Other days, the companies will sell… Continue

Added by David Oates on January 25, 2009 at 10:03pm — 1 Comment

www.thegrovereport.blogspot.com/

Blog attached

Added by Dick Grove on January 23, 2009 at 9:46pm — 1 Comment

Coming soon - The San Diego News Network!

Folks, I'm really excited about this. With all the other media outlets cutting back coverage, here's a new offering that will WOW readers.

The site launch is coming soon, so sign up for updates and be one of the first to know!

San Diego News Network…

Continue

Added by David Oates on January 22, 2009 at 9:00am — No Comments

How to Increase HTML Email Results

This morning I joined the “Email Marketing 101: HTML Email Best Practices” Webinar presented by Craig Stouffer from Pinpointe Email marketing and Gary Halliwell, CEO at NetProspex. I’m by no means an expert when it comes to HTML Email so I figured this would not only be interesting, but an educational experience. According to the DMA, B2B Email is expected to rise 21 percent in 2009. For those of you looking… Continue

Added by Alyson Jamison on January 21, 2009 at 11:41am — 1 Comment

Further proof that Marc Andreessen is wrong about the NY Times

A while ago noted Internet entrepreneur guru Marc Andreessen called for an official "death watch" of the NY Times, calling it an "obsolete, inconvenient product." I thought he wasn't giving the publication due credit for reinventing itself.

I may be proven right if this New York Magazine article is any indicator. See for yourself, and happy… Continue

Added by David Oates on January 20, 2009 at 11:08pm — No Comments

KCEO Radio interview posted on Stalwartcom.com

Hey folks! I'd welcome your feedback on the KCEO Radio interview I did last Thursday about my Pay-on-Performance model.

Take a listen on the home page of the Stalwart Communications' Web site.…

Continue

Added by David Oates on January 19, 2009 at 9:00am — No Comments

And yet another reason to use Twitter

By now the importance of Twitter should be obvious. Social media is all that people are talking about. It’s a growing phenomenon with more users joining each day. Some Twitter for personal reasons while others Twitter for business. Personally, I Twitter for business, but enjoy when users season their Tweets now and then with a bit of non-work related information. By revealing something about themselves, they appear more human. Although I am not interested to hear intricate details of one’s… Continue

Added by Alyson Jamison on January 16, 2009 at 8:56am — No Comments

Chris Martino now on Pay-on-Performance podcast

Folks - check out the latest Podcast edition featuring our own Chris Martino!

Chris' business background and creative skills are unique and help ProjectX Media stand out as a true game-changer in the branding and marketing profession, much in the same way we are trying to change the PR industry here at PayonPerformance.com.

Take a few moments to… Continue

Added by David Oates on January 14, 2009 at 11:38pm — 1 Comment

NY Times - Advertisers Face Hurdles on Social Networking Sites

A great read and proof that offline advertising and marketing tactics may not work online if you can't show authenticity or relevancy. Memo to P&G - connect online, don't broadcast!

Advertisers Face Hurdles on Social Networking Sites

By RANDALL STROSS

Published: December 13, 2008

FOR some time, Procter & Gamble, the world’s largest advertiser,… Continue

Added by David Oates on January 12, 2009 at 7:17pm — No Comments

Companies that give are viewed more favorably

PR News Online recently posted Improve Your Brand's Image with Corporate Giving and claimed that every business should make it a priority to be socially responsible by giving back to the community not only because it’s the right thing to do, but because it also helps get your name out to potential customers. I couldn’t agree more with this strategy and one of our clients in particular has… Continue

Added by Alyson Jamison on January 7, 2009 at 9:34pm — 1 Comment

PitchEngine - Four Ingredients to Newspaper's Survival

This is a follow up to my blog posting two days ago about the Web taking over as the primary news source for consumers ahead of newspapers. Jason Kintzler summarizes the ways such media outlets can continue to be a valued service to their audiences in the new world.

On a personal note, I'm getting a bit tired of newspaper owners and editors crying that their profession is being dismantled. Nothing could be further… Continue

Added by David Oates on January 7, 2009 at 11:56am — No Comments

It's official - Web passes Newspapers as primary source

It was most certainly a matter of "When," not "If." However, there's an interesting note on the lack of correlation to the decreasing popularity of newspapers. The argument could be made, then, that newspapers could take the lead as the online news source of choice for many if they were smart enough to do it.

NEW YORK TIMES

Web Passes Papers as a News… Continue

Added by David Oates on January 5, 2009 at 11:23am — No Comments

My PR Resolutions for 2009

Every December I make a list of resolutions I want to accomplish in the upcoming year. To ensure I don’t disappoint myself, I try to be fairly realistic. Unlike the past, I decided to come up with professional resolutions this year. Here are the goals I’m looking forward to focusing on…

1) Networking – In December I became a member of the San Diego North Chamber Commerce and I’m looking forward to attending events, meeting other members and… Continue

Added by Alyson Jamison on January 2, 2009 at 6:05pm — No Comments

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