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5 Tips to Keep in Mind Before Going on Camera

Going on camera can be nerve racking and exciting all at the same time. While what you say is important, how you say it and how you appear is arguably just as critical. Small details can make or break a successful and well-communicated interview or segment. Remember…


Added by Anna Keeve on October 16, 2013 at 1:42pm — No Comments

Lessons in PR - Mark Fisher and San Diego State Men's Basketball


Like many of us who follow San Diego State athletics, I was shocked and somewhat at a loss in dealing with the recent announcement that …


Added by David Oates on October 7, 2013 at 9:42pm — No Comments

Fitwall gains more local coverage

As a PR professional, I spend a good portion of my time on media relations. We work with our clients to uncover story ideas and then pitch them to specific members of the media that we think will have an interest in the story. 

Our client Fitwall opened its first ever studio in La Jolla in May and it’s really taking off. This unique and innovative vertical wall workout has received significant coverage not…


Added by Alyson Jamison on October 7, 2013 at 11:13am — No Comments

Memo to Feds - you all will lose the PR battle today


Please allow me to be somewhat political today. I don't care with what party they align. I don't care what region of the United States they represent. I don't even care what office they hold.


If our elected leaders don't deal with the debt ceiling and…


Added by David Oates on September 29, 2013 at 9:30am — No Comments

Facebook reverses rule regarding contests

One of the areas we help clients with is social media. While I think it’s probably more beneficial for a client to operate their own page because they constantly know what's going on, we’re always happy to help take on that role when they don’t have the time, resources or knowledge to do…


Added by Alyson Jamison on September 20, 2013 at 3:24pm — No Comments

Zsolt Bcskey: Mobile Marketing Trends That Matter

This is a GREAT piece that sums up how marketers should look at mobile. It's the same mentality that should be used for social media (in fact, the author makes that reference).


Happy Reading!…


Added by David Oates on September 14, 2013 at 7:05pm — No Comments

The mysterious world of Fashion PR

When I was a freshman in college, I was hooked up with an internship in L.A. through a family friend that ran a small Fashion PR agency out of her home. At the time, I didn’t know that what I was doing was actually “Fashion PR”.  I went to a shows in the Fashion District of downtown L.A., spent time compiling…


Added by Anna Keeve on September 11, 2013 at 3:33pm — No Comments

Are you familiar with the PRSA Code of Ethics?

Unless you’re enrolled in a public relations course, studying for your APR or a PRSA member, you’re probably not too familiar with the PRSA Code of Ethics. September is Ethics Awareness Month and a great opportunity for PR professionals to revisit ongoing issues and concerns regarding PR…


Added by Alyson Jamison on September 9, 2013 at 10:57am — No Comments

PR perspective - How to change your opinion and still be credible

The short answer is it depends. The long answer is this: You'll have to be able to explain why…


Added by David Oates on September 2, 2013 at 5:57pm — No Comments

PR Rule #3 - Nothing is ever off the record

I saw this rule take effect twice in as many weeks under similar circumstances. Let me explain.


A business colleague of mine who is renowned for his start-up prowess told me of a recent occurrence when he ran into a reporter at a high tech venture networking event and boasted about how his…


Added by David Oates on August 17, 2013 at 5:02pm — No Comments

Does your company have a spokesperson? 4 tips on how to pick them.

This week, I came across something really interesting on TV that caught my attention. It was commercial for a San Diego flooring company. However, the part that threw me off was that the voice used sounded similar to that of a ten-year-old. It made me wonder why on earth that…


Added by Alyson Jamison on August 9, 2013 at 9:09am — No Comments

A PR "no-no" - CNN & Calif. Health & Human Services

I was intrigued by a special investigative report by CNN reporter Drew Griffin that ran last week on how certain substance abuse rehab clinics are fraudulently billing the California Department of Health & Human Services. While the topic itself was of some interest to me, I was more tuned to what appeared to…


Added by David Oates on August 3, 2013 at 5:40pm — No Comments

Is your website missing these 3 copywriting elements?

We're in the process of getting a whole new website makeover and I recently came across an interesting article 3 Copywriting Mistakes Holding Your Business Back and How to Fix…


Added by Alyson Jamison on July 29, 2013 at 9:52am — No Comments

PR perspective - San Diego Mayor Filner was done long before the sexual harassment scandal

So the CEO of the eight largest city in the country has had a bad couple of weeks, largely due to self-inflicted acts of sheer stupidity. It was capped today by one of…


Added by David Oates on July 22, 2013 at 9:30pm — No Comments

Two Reasons Why Your Instagram Contest Might Have Been Unsuccessful

I recently entered an Instagram contest for a chance to win a $20 gift card to one of my new favorite baby stores. The contest appeared to be simple. 

Turns out, only two people entered the contest so I was a little surprised by this. The company has a pretty solid…


Added by Alyson Jamison on July 12, 2013 at 10:00am — No Comments

After Saturday, I no longer want my news first, but instead right

The crisis and ensuing chaos this past weekend surrounding the Asiana Airlines crash at San Francisco International Airport had me scrambling for more information once I saw the New York Times breaking news flash on my Android smart phone. Immediately, I began…


Added by David Oates on July 7, 2013 at 4:30pm — No Comments

Never choose profits over people

Recently, I had to do something that I've never done before; fire a client part way through our agreement. The reason - the owner…


Added by David Oates on June 23, 2013 at 9:00pm — No Comments

How the San Diego Chargers scored a PR Touchdown

A few months ago, my colleagues and I attended a PRSA event in which the San Diego Chargers PR Director, Bill Johnston, spoke about what it’s like handling the PR for the organization. He shared the…


Added by Alyson Jamison on June 11, 2013 at 11:32am — No Comments

Verizon is in the classic Rock and Hard Place


Man I feel for the folks at Verizon. Full disclosure here - I'm a happy client. I always get coverage (even at my in-laws' 80-acre farm in Northern Wisconsin), and their customer has always been stellar when I've needed it. So I felt for them when it was revealed this week that, under federal government…


Added by David Oates on June 7, 2013 at 11:30am — No Comments

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