All Blog Posts (716)

A few months ago, my colleagues and I attended a PRSA event in which the San Diego Chargers PR Director, Bill Johnston, spoke about what it’s like handling the PR for the organization. He shared the…

Man I feel for the folks at Verizon. Full disclosure here - I'm a happy client. I always get coverage (even at my in-laws' 80-acre farm in Northern Wisconsin), and their customer has always been stellar when I've needed it. So I felt for them when it was revealed this week that, under federal government…

I’m a subscriber to Solo PR Pro and one of the things that I look forward to the most when receiving their newsletter is the list of tools that PR practitioners can use. The best part? They’re free!

One of the most recent tools they shared is called Tagboard. This platform allows users to track hashtags across all major platforms, including Facebook, Twitter, Instagram, Vine, and…

Good business owners are always seeking to build a culture where the entire staff feels empowered to make…

Last week, a friend recommended that I check out ABC's hit "Scandal." I watched the first episode on Netflix and was immediately hooked and managed to finished season 1 and season 2 in a week. I'm typically not interested in the CSI type shows, however, this one had a different spin. The show is based on…

This Friday, May 17, is National Bike to Work Day. If you are not pumped about it yet, then check out this inspiration video from a local videographer at…

I must tell you that I did what had to be one of the riskiest things I've done in quite some time. Just last week, I concluded a 10-week competition for the Leukemia & Lymphoma Society San Diego's Man of the Year campaign. Our goal - raise as much money…

This ASDA ad captivated me around the holiday season - so much so, that it popped in my mind on Mother's Day. After Googling, I read it's received some significant backlash for being sexist. What do you think?

When the Boston Marathon bombings occurred, many people were glued to their TVs watching replays, listening to interviews and anxiously waiting for an update who was responsible for this terror. It’s no surprise that social media played a role in this major event. Once the FBI released the photos of “Suspect A” and “Suspect B,” my Facebook and Twitter feeds were immediately relaying the same information and photos. 

Late Thursday evening when the manhunt…

Ok. I admit it. I'm a bit of a political junkie, but like many, I've really become disenfranchised with the process over the last decade plus as the exponential rise of bitter, vitriolic partisanship has make the spectacle a joke. How I long for the civility to be brought back into the discourse.

It's in this light that I absolutely LOVE the annual White House Correspondence Association Dinner despite the fact that many highly visible news people pan the event as having…

Hearing Michael Bepko, Global Community Manager for Whole…

If you have ever seen the way a newsroom operates, you know that it can be chaotic, unpredictable and stressful. I have not personally worked in a newsroom, however my colleague has, and always shares stories about…

Bravo Dove. The company released an incredibly moving ad based on sketches that demonstrate how critical women are of their own appearance. If you'd like to study the social experiment, here is a link to more details about the campaign.

There are some companies that take advantage of the free real estate they can put on street corners in an effort to attract more business. According to Wikipedia, a human billboard is someone who applies an advertisement on his or her person. Most commonly, this means…

Benefiting the Leukemia & Lymphoma Society

Friday, May 3, 7:30 – 9 a.m.

Register at

$30 per person, all proceeds to the Leukemia & Lymphoma Society

Register at…

I've been spending some time up in LA of late in response to what's been an increased level of interest for my agency's Pay-on-Performance model. To optimize my time, I attend a few very targeted networking…

With all the social networks available for companies to connect with fans, it can sometimes get a little overwhelming. Not only should you post on a daily basis, but companies are tasked with finding creative ways to engage with their…

Recently I was leading my regular Wednesday morning referral-based networking group where the challenge is always getting a fellow member (all whom are from different industries) to refer me business. However, since PR is one of those industries that people always have a difficult time understanding, and…

Our industry needs to get with the program - and fast! Here's an article from the Wall Street Journal last week that says so.

'Pay for Performance' No Longer a…

While many of our clients like us to focus on media relations, a slew of them also want us to concentrate on securing speaking opportunities for them to present in front of their target audience. What better way to win over new customers or clients than presenting information that positions you as the expert in your field? The companies we work with willingly give their time to attend and speak to audience members on current trends and provide advice. However, securing these…