Pay-on-Performance

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Alyson Rybar How to pitch reporters without being annoying

A colleague and I recently had lunch with the Managing Editor of a well known publication here in San Diego and the topic of pushy PR folks came up. I wish I could say I was surprised to hear him say that he had been stalked by a PR rep, but the reality is, some people take it too far and won’t accept when a journalist isn’t interested in a story. While their persistence might be admired by their bosses, it’s certainly not appreciated by the other side. Being aware of these pet peeves by writers… Continue

Added by Alyson Rybar on November 6, 2009 at 8:46am — 1 Comment

Alyson Rybar Why HBO’s “Entourage” reminds me a lot of PR

Last night while watching a few old seasons of HBO’s hit “Entourage,” something an actor said stuck me. While conversing with his talent agent, he said, “After you get me a job, then I’ll start trusting you!” While I’m in no way trying to compare the acting industry with PR, there is a relationship that takes place between actors and agents tha… Continue

Added by Alyson Rybar on November 2, 2009 at 10:19am — 1 Comment

David Oates Proof that philanthropy is good for business

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers. Take a look as just some of the coverage… Continue

Added by David Oates on November 1, 2009 at 9:30pm — No Comments

David Oates I'm a featured expert on PRSA's Measurement Resources

I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling. Here's a link to the page as well as the highlighted excerpt:

… Continue

Added by David Oates on October 29, 2009 at 10:00pm — No Comments

David Oates Mark Weiner - Proving the Value of Public Relations Posted

I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance." Regardless, I think it's worth the read.

… Continue

Added by David Oates on October 27, 2009 at 8:03pm — No Comments

Kathy Maxwelll Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted? It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is your ou… Continue

Added by Kathy Maxwelll on October 25, 2009 at 8:20pm — No Comments

David Oates WSJ - Fortune Magazine Cuts Back Number of Issues

Can't say that I'm surprised

Fortune Magazine Cuts Back Number of Issues Changes Are Said to Foreshadow Further Restructuring at Time Inc. Publications as Ad Slump Drags On By SHIRA OVIDE Capping a tumultuous year… Continue

Added by David Oates on October 23, 2009 at 8:15am — No Comments

Alyson Rybar "Highlighting your experts on a different runway" on PR Couture

Excited that my blog is the guest post on PR Couture!

by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The company works with a variety of organizations including defense, high-tech, con… Continue

Added by Alyson Rybar on October 21, 2009 at 10:46am — No Comments

David Oates BtoB Magazine - Relationship Troubles

I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It's not so much that companies are trying to figure out which firms have the right resources for them, but rather, which ones can deliver a return on investment; something most agencies would rather not do - because they flat out can't! It's certainly true in the PR world, which… Continue

Added by David Oates on October 20, 2009 at 10:00pm — No Comments

David Oates Poll - will you buy Sarah Palin's book?

There's been much discussion about Sarah Palin's upcoming memoirs. I'm just curious how many folks will buy it. What say you all?

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Added by David Oates on October 18, 2009 at 8:49pm — No Comments

Alyson Rybar Why having a social media strategy is a must

Thrilled is a word that best describes how I felt last week when asked to spearhead the Twitter and Facebook accounts for one of our clients. I’ve always been a big advocate of this company joining Twitter so you can imagine my enthusiasm when I learned that I’d be the force driving their brand on these social networks. While I was anxious to get rolling, I’ve been fortunate enough to listen in on a few interviews with Crosby Noricks, a phenomenal Social Media Strategist at Red Door Interactive,… Continue

Added by Alyson Rybar on October 14, 2009 at 7:00pm — No Comments

David Oates What will happen to investigative news?

I was speaking recently at a Poway, Calif., Chamber of Commerce's Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I… Continue

Added by David Oates on October 13, 2009 at 9:48pm — No Comments

David Oates PRSA Seeks Industry Agreement on Measurement Standards

I must admit that I'm not holding my breath that PR folks will do this. That's because agencies have resisted this for some time. And even if they do, I'm not putting forth much hope that they will tie their profits to achieving results under such industry-standard metrics. Though it would be nice - it's what I've been championing since launching this site and my firm, Stalwart Communications. Neverthe… Continue

Added by David Oates on October 11, 2009 at 5:29pm — No Comments

David Oates How a boss' behavior can impact your job

If you've been following the David Letterman issue this week, this will make you laugh out loud. However, when you step back, you realize there's a good lesson to learn here for all managers and executives - what you do in the office not only sets the example, but also has an effect on how well others can do their job. Think about that, while you read below. Also check out the associated video we… Continue

Added by David Oates on October 8, 2009 at 10:53pm — No Comments

Alyson Rybar Stalwart client makes Deloitte Technology Fast 500

Big Kudos to our client TV Ears, who was one of the 18 San Diego companies on the Deloitte Technology Fast 500 List. The company came in at #176 and George Dennis, CEO, and Ken Hughes, President, were in attendance to accept the award last night at the Grand Del Mar Resort. Deloitte ranked the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America based on percentage revenue gr… Continue

Added by Alyson Rybar on October 6, 2009 at 9:58am — No Comments

Alyson Rybar Why I love TweetDeck

For those of you on Twitter and not familiar with TweetDeck, I highly recommend you learn this application. I downloaded it a few weeks ago, but it wasn’t until today that I dedicated some time to educate myself on how this tool can actually help me manage conversations. This personal browser allows… Continue

Added by Alyson Rybar on October 4, 2009 at 7:00pm — No Comments

David Oates Honeybee Consulting - Rocketing Into The Twitterverse: Exploring The Constwellations

I was told once by someone who's opinion I value to make sure to hang out with people smarter than you. Here's a great example of why I pay attention to the writings of my good friend, Melissa DelGaudio. Check out a project she's just launched under her company, Honeybee Consulting:

… Continue

Added by David Oates on October 1, 2009 at 7:25pm — No Comments

David Oates Brian Solis - PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part I)

This is a great blog post by a renowned PR expert, and goes along with my recent comments on why the press release is dead. Happy reading! PR Does Not Stand for Press Release: Equalizing Spikes and Valleys (Part I)

… Continue

Added by David Oates on September 29, 2009 at 9:30pm — No Comments

Cindy West Hey… This PR stuff actually works!

And size doesn’t always really matter… I asked Dick Grove, CEO of INK inc to write about the value of PR in just a few sentences. But as you can see he wrote about the 2 sentences in Entrepreneur that made our phone ring off the hook last week.

It may seem odd or ironic, but after all this time in the PR business and all the preaching and… Continue

Added by Cindy West on September 28, 2009 at 8:19pm — 2 Comments

Alyson Rybar Get your clients speaking!

In previous blogs I’ve addressed how spreading the wealth within a company is extremely important. Highlighting various personnel in media releases is well and good because it demonstrates that your organization is comprised of many experts, but it shouldn’t stop there. Companies can recognize and benefit from their greatest assets by encouraging them to speak at meetings, conferences and seminars. In addition, associations exist in various industries that could benefit from the valuable experie… Continue

Added by Alyson Rybar on September 25, 2009 at 6:50pm — 1 Comment

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