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Alyson Rybar Stalwart Communications locks in “Most Admired CEO” status for four clients

The San Diego Business Journal hosted their Third Annual “Most Admired CEO” event last night at the Marriott Hotel & Marina in downtown San Diego. This was hands down my favorite event of the year and for good reason. Four of the five clients nominated were honored with the “Most Admired CEO” award. A total of 65 finalists were nominated and then competed in one of the following categories: Public, Private, Nonprofit and Government Agency. Stalwart Communication’s clients who were named amo… Continue

Added by Alyson Rybar on November 19, 2009 at 10:34am — No Comments

Alyson Rybar Stalwart Communications locks in “Most Admired CEO” status for four clients

The San Diego Business Journal hosted their Third Annual “Most Admired CEO” event last night at the Marriott Hotel & Marina in downtown San Diego. This was hands down my favorite event of the year and for good reason. Four of the five clients nominated were honored with the “Most Admired CEO” award. A total of 65 finalists were nominated and then competed in one of the following categories: Public, Private, Nonprofit and Government Agency. Stalwart Communication’s clients who were named amo… Continue

Added by Alyson Rybar on November 19, 2009 at 10:34am — No Comments

Alyson Rybar Stalwart Communications scores big with media at press conference

Today the University of San Diego and client AMSOLAR announced their plans to build the 8th largest solar-powered system in the U.S. The University and AMSOLAR Corporation have agreed to commit resources to leverage this initiative for educational opportunities both on and off campus that champion the need to implement more sustainability initiatives. The project will consist of a 1.2… Continue

Added by Alyson Rybar on November 17, 2009 at 10:27pm — No Comments

David Oates AdAge - As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach to getting… Continue

Added by David Oates on November 15, 2009 at 7:05pm — No Comments

David Oates Big Brother is alive and well - and at BevMo

Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection… Continue

Added by David Oates on November 13, 2009 at 12:11am — No Comments

Alyson Rybar San Diego MTS El Cajon Transit Center Draws News Coverage

The San Diego MTS El Cajon Transit Center opened their newly renovated convenience store this morning and many individuals were in attendance to celebrate. In addition, San Diego 6 and KFMB (News 8) showed up to cover the event. The building was originally slated for demolition but because of BriceHouse Kobey, LLC, a partnership of two San Diego-based companies, the building was renovated and includes for the first time a full-service convenience store as well as upgraded restroom facilities. Bi… Continue

Added by Alyson Rybar on November 11, 2009 at 2:56pm — No Comments

David Oates DelGaudio - Look Both Ways Before You Cross The Tweet

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well! Read on!

Look Both Ways Before You Cross The Tweet Have you ever heard the… Continue

Added by David Oates on November 10, 2009 at 10:58pm — No Comments

David Oates Fast Company - Blogging is Dead, Long Live Journalism

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples. And I assure you - more will follow.

… Continue

Added by David Oates on November 8, 2009 at 4:54pm — 1 Comment

Alyson Rybar How to pitch reporters without being annoying

A colleague and I recently had lunch with the Managing Editor of a well known publication here in San Diego and the topic of pushy PR folks came up. I wish I could say I was surprised to hear him say that he had been stalked by a PR rep, but the reality is, some people take it too far and won’t accept when a journalist isn’t interested in a story. While their persistence might be admired by their bosses, it’s certainly not appreciated by the other side. Being aware of these pet peeves by writers… Continue

Added by Alyson Rybar on November 6, 2009 at 8:46am — 3 Comments

Alyson Rybar Why HBO’s “Entourage” reminds me a lot of PR

Last night while watching a few old seasons of HBO’s hit “Entourage,” something an actor said stuck me. While conversing with his talent agent, he said, “After you get me a job, then I’ll start trusting you!” While I’m in no way trying to compare the acting industry with PR, there is a relationship that takes place between actors and agents tha… Continue

Added by Alyson Rybar on November 2, 2009 at 10:19am — 1 Comment

David Oates Proof that philanthropy is good for business

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers. Take a look as just some of the coverage… Continue

Added by David Oates on November 1, 2009 at 9:30pm — No Comments

David Oates I'm a featured expert on PRSA's Measurement Resources

I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling. Here's a link to the page as well as the highlighted excerpt:

… Continue

Added by David Oates on October 29, 2009 at 10:00pm — No Comments

David Oates Mark Weiner - Proving the Value of Public Relations Posted

I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance." Regardless, I think it's worth the read.

… Continue

Added by David Oates on October 27, 2009 at 8:03pm — No Comments

Kathy Maxwelll Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted? It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is your ou… Continue

Added by Kathy Maxwelll on October 25, 2009 at 8:20pm — No Comments

David Oates WSJ - Fortune Magazine Cuts Back Number of Issues

Can't say that I'm surprised

Fortune Magazine Cuts Back Number of Issues Changes Are Said to Foreshadow Further Restructuring at Time Inc. Publications as Ad Slump Drags On By SHIRA OVIDE Capping a tumultuous year… Continue

Added by David Oates on October 23, 2009 at 8:15am — No Comments

Alyson Rybar "Highlighting your experts on a different runway" on PR Couture

Excited that my blog is the guest post on PR Couture!

by PR Couture | October 20, 2009 [The following is a guest post by Alyson Ryber. Alyson is the Program Manager at Stalwart Communications, a Pay-on-Performance PR and Marketing agency located in San Diego, Calif. The company works with a variety of organizations including defense, high-tech, con… Continue

Added by Alyson Rybar on October 21, 2009 at 10:46am — No Comments

David Oates BtoB Magazine - Relationship Troubles

I wholeheartedly agree with this article that agencies are in more trouble making their clients happy than ever before. I also believe that the piece touches one some of the key points, but not for the right reasons. It's not so much that companies are trying to figure out which firms have the right resources for them, but rather, which ones can deliver a return on investment; something most agencies would rather not do - because they flat out can't! It's certainly true in the PR world, which… Continue

Added by David Oates on October 20, 2009 at 10:00pm — No Comments

David Oates Poll - will you buy Sarah Palin's book?

There's been much discussion about Sarah Palin's upcoming memoirs. I'm just curious how many folks will buy it. What say you all?

Continue

Added by David Oates on October 18, 2009 at 8:49pm — No Comments

Alyson Rybar Why having a social media strategy is a must

Thrilled is a word that best describes how I felt last week when asked to spearhead the Twitter and Facebook accounts for one of our clients. I’ve always been a big advocate of this company joining Twitter so you can imagine my enthusiasm when I learned that I’d be the force driving their brand on these social networks. While I was anxious to get rolling, I’ve been fortunate enough to listen in on a few interviews with Crosby Noricks, a phenomenal Social Media Strategist at Red Door Interactive,… Continue

Added by Alyson Rybar on October 14, 2009 at 7:00pm — No Comments

David Oates What will happen to investigative news?

I was speaking recently at a Poway, Calif., Chamber of Commerce's Lunch and Learn event today about how small business owners and entrepreneurs can do PR on their own, particularly in social media. During that talk I… Continue

Added by David Oates on October 13, 2009 at 9:48pm — No Comments

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