David Oates's Page

I'm curious for those in the PR agency business who believes they'll see an increase in revenues in 2010 or do you think income will be stagnant?

As for us, we're going to be up nearly 30 percent this year thanks to sticking with our Pay-on-Performance model, and expect no less than the same for 2010.

What say you?

I've just come across what I think is a really good white paper by Skyline San Diego on what's working in exhibiting.I've attached it to the end of this blog for download, but here's some key points in the analysis that I believe are very pertinent for marketers to view as they wrestle with setting their 2010 budgets:

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This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models.

While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach to getting… Continue

Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection… Continue

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well!

Read on!

Look Both Ways Before You Cross The Tweet

Have you ever heard the… Continue