David Oates's Page

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well!

Read on!

Look Both Ways Before You Cross The Tweet

Have you ever heard the… Continue

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples.

And I assure you - more will follow.

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We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers.

Take a look as just some of the coverage… Continue

I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling.

Here's a link to the page as well as the highlighted excerpt:

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I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance."

Regardless, I think it's worth the read.

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