David Oates's Page

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models.

While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach to getting… Continue

Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection… Continue

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well!

Read on!

Look Both Ways Before You Cross The Tweet

Have you ever heard the… Continue

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples.

And I assure you - more will follow.

… Continue

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers.

Take a look as just some of the coverage… Continue