Pay-on-Performance

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David Oates
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  • San Diego
  • United States
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Pay-on-Performance PR: Revolutionary or Ridiculous?
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Started this discussion. Last reply by David Oates Jan 20.

 

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David Oates added a blog post
This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models. While I don't agree that the tactic of reaching out to newspapers, magazines and tele...
on Monday
David Oates added a blog post
Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this...
November 13
David Oates added a blog post
This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well! Read on! Look Both Ways Before You Cross The Tweet Have you ever heard the expression, “Op...
November 10
Always believed that 95% of blogs out there are hot air. The other 5% know actually what they're doing and do a great job, abiding by journalism ethics. Those are the credible ones. Thanks, Dave!
November 10
David Oates added a blog post
This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San ...
November 8
November 8
November 8
Well said!
November 6

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Agency Principal
About Me:
Own and operate Stalwart Communications, a Pay-on-Performance Marketing and PR firm based in San Diego. I am adamant that performance-based revenue models will be the dominant standard for PR firms within the next decade.
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David Oates's Blog

David Oates

AdAge - As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers

This article is well worth the read, particularly as it mentions how PR Agencies must look beyond traditional media relations and more toward engagement models.

While I don't agree that the tactic of reaching out to newspapers, magazines and television stations is at all dead (even though giving them press releases is), this article clearly and accurately discusses how a multi-pronged approach to getting… Continue

Posted on November 15, 2009 at 7:05pm —

David Oates

Big Brother is alive and well - and at BevMo



Here in San Diego, we've got a supermarket chain of sorts that exclusively serves beer, wine and liquors called BevMo (formerly Beverages & More). Now being an avid fan of single malt scotch and high grade bourbons, I am a rewards member of this establishment, and have always found their selection… Continue

Posted on November 13, 2009 at 12:11am —

David Oates

DelGaudio - Look Both Ways Before You Cross The Tweet

This is a terrific blog post by my friend and colleague, Melissa DelGaudio of Honeybee Consulting. She captures the issues with unsafe "Tweeting" well!

Read on!



Look Both Ways Before You Cross The Tweet

Have you ever heard the… Continue

Posted on November 10, 2009 at 10:58pm —

David Oates

Fast Company - Blogging is Dead, Long Live Journalism

This article clearly points to the fact that bloggers - the good ones, mind you - are starting to emerge as true journalists. That doesn't mean the quality or integrity level is there yet, but it will be. Looks at leading groups like Voice of San Diego and the San Diego News Network as examples.

And I assure you - more will follow.

Continue

Posted on November 8, 2009 at 4:54pm — 1 Comment

David Oates

Proof that philanthropy is good for business

We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers.

Take a look as just some of the coverage… Continue

Posted on November 1, 2009 at 9:30pm —

Comment Wall (12 comments)

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At 7:40am on February 16, 2009, Penny Haywood Calder said…
That's fine David.
At 4:34am on February 15, 2009, Tony Emma said…
sure, thanks!
At 10:10pm on February 14, 2009, Kevin Crenshaw said…
Please add me to your eNewsletter. Thanks!
At 9:15am on February 13, 2009, Lee Kraus said…
Thanks David.
At 10:49am on January 23, 2009, Dick Grove said…
May not be on the 4th, but will be on the 5th.
At 10:34am on January 23, 2009, Dick Grove said…
I'm open to a conference call...but the basic problem of an "association" is that "pay-for-performance" seems to have as many definitions as there are agencies or people practicing it. And in effect, we are in competition with each other...often with those differences offering a competitive advantage. Payperclip charges considerably different than INK, for example...
At 1:00pm on January 20, 2009, Dick Grove said…
My veep of operations found it while cruising the web and suggested I respond and comment.
At 3:14pm on January 2, 2009, Tony Emma said…
My pleasure. I absolutely agree with your concept. With all that I have been reading lately on the deteriorating print ad revenue nationwide, I get tempted to call some of the magazines I once ran ads in to ask them if they would consider a rev share on sales...in the old days very few to none would consider such a proposition however, things may be changing... Anyway, I'm a web guy now and paying for performance is what it is all about. Let me know if I can be of help in your TV Ears efforts.
At 11:32am on December 12, 2008, Angela Hill, Incitrio.com said…
Thanks for inviting. Ning is great. Good job branding it to look like your site.
At 4:21pm on July 30, 2008, Morgan Witt said…
Hi David!

Hope all is well my friend. Wanted to see if we could grab lunch or something next week to chat about PR strategy for the consulting business I am building.

Shoot me an email at mwitt13@gmail.com.

Cheers,

Morgan
 
 

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