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Pay-on-Performance PR: Revolutionary or Ridiculous?
Started this discussion. Last reply by David Oates Jan 20, 2009. 5 Replies 0 Likes
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Good Corporate Culture Defined: When People Go Above and Beyond
Posted on May 23, 2013 at 11:38pm 0 Comments 0 Likes
Good business owners are always seeking to build a culture where the entire staff feels empowered to make…
Continue Taking risks - a mandate for every budding leader
Posted on May 13, 2013 at 7:01am 2 Comments 1 Like
I must tell you that I did what had to be one of the riskiest things I've done in quite some time. Just last week, I concluded a 10-week competition for the Leukemia & Lymphoma Society San Diego's Man of the Year campaign. Our goal - raise as much money…
Continue White House Correspondence Association Dinner: The best PR going for politicians
Posted on April 29, 2013 at 9:30pm 0 Comments 1 Like
Ok. I admit it. I'm a bit of a political junkie, but like many, I've really become disenfranchised with the process over the last decade plus as the exponential rise of bitter, vitriolic partisanship has make the spectacle a joke. How I long for the civility to be brought back into the discourse.
It's in this light that I absolutely LOVE the annual White House Correspondence Association Dinner despite the fact that many highly visible news people pan the event as having…
Continue May 3 Breakfast Benefit Program: What Journalists and PR Pros Can Learn From Each Other
Posted on April 11, 2013 at 9:37pm 0 Comments 0 Likes
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Continue Performance-based PR approach applies to EVERY aspect of the profession
Posted on April 7, 2013 at 9:04pm 0 Comments 0 Likes
I've been spending some time up in LA of late in response to what's been an increased level of interest for my agency's Pay-on-Performance model. To optimize my time, I attend a few very targeted networking…
ContinueComment Wall (12 comments)
- At 2:45pm on May 2, 2008,
Jody said… - Thank you. I happened to be cruising PR news/people/jobs on the web and came across a link when I was "googling" something. (Love that verb). The pay-on-performance for PR discussion is something we have had internally at our agency. Coincidentally, we're 99% a marketing/advertising agency and I have yet to see any performance-based pay in the traditional agency side.
- At 3:03pm on May 2, 2008, David Oates said…
- Thanks for the feedback. I agree it's not something you see on the ad/marketing side, but I believe it is coming. Case in point - I launched an AdWord campaign for this site, which is how you found it. I now pay Google a performance fee for directing you to the site. I think other ad/marketing tactics will soon follow this type of model.
Thanks for being here. Keep up the comments!
- At 4:21pm on July 30, 2008,
Morgan Witt said… - Hi David!
Hope all is well my friend. Wanted to see if we could grab lunch or something next week to chat about PR strategy for the consulting business I am building.
Shoot me an email at mwitt13@gmail.com.
Cheers,
Morgan
- At 11:32am on December 12, 2008,
Angela Hill, Incitrio.com said… - Thanks for inviting. Ning is great. Good job branding it to look like your site.
- At 3:14pm on January 2, 2009,
Tony Emma said… - My pleasure. I absolutely agree with your concept. With all that I have been reading lately on the deteriorating print ad revenue nationwide, I get tempted to call some of the magazines I once ran ads in to ask them if they would consider a rev share on sales...in the old days very few to none would consider such a proposition however, things may be changing... Anyway, I'm a web guy now and paying for performance is what it is all about. Let me know if I can be of help in your TV Ears efforts.
- At 1:00pm on January 20, 2009,
Dick Grove said… - My veep of operations found it while cruising the web and suggested I respond and comment.
- At 10:34am on January 23, 2009, Dick Grove said…
- I'm open to a conference call...but the basic problem of an "association" is that "pay-for-performance" seems to have as many definitions as there are agencies or people practicing it. And in effect, we are in competition with each other...often with those differences offering a competitive advantage. Payperclip charges considerably different than INK, for example...
- At 10:49am on January 23, 2009, Dick Grove said…
- May not be on the 4th, but will be on the 5th.
- At 9:15am on February 13, 2009, Lee Kraus said…
- Thanks David.
- At 10:10pm on February 14, 2009,
Kevin Crenshaw said… - Please add me to your eNewsletter. Thanks!
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