A great blog post by an Ogilvy PR exec Happy Reading!

The 13 Skills of the Public Relations Pro of the Future Marketing and public relations are coming together. PR is growing as an ind… Continue

The usefulness of an embargoed release is still very much an important tool for PR professionals. It allows us to communicate information and provide reporters with a heads up and hopefully secure placement prior to distribution. However, it does have the ability to backfire when you least expect and send your clients and PR agency into a frenzy. Due to the growing popularity of blogs and other news submission forms, it has been questioned whether embargoed releases serve a purpose in this day o… Continue

Truth be told, we've seen this move in some of the local markets for some time. Here in San Diego, 10News, a McGraw-Hill-owned ABC affiliate, has had digital correspondents for more than 18 months. The NBC owned and operated outlet here is also moving that way. What's more, Alyson Rybar and I visited with one of the local long-time weather persons in town that NBC News is building two "superstations" out of their New York… Continue