Come share in the discussions and debates surrounding the unstoppable and evolving trend of PR firms moving away from retainer-based models!
Going on camera can be nerve racking and exciting all at the same time. While what you say is important, how you say it and how you appear is arguably just as critical. Small details can make or break a successful and well-communicated interview or segment. Remember…Continue
Like many of us who follow San Diego State athletics, I was shocked and somewhat at a loss in dealing with the recent announcement that …Continue
As a PR professional, I spend a good portion of my time on media relations. We work with our clients to uncover story ideas and then pitch them to specific members of the media that we think will have an interest in the story.
Our client Fitwall opened its first ever studio in La Jolla in May and it’s really taking off. This unique and innovative vertical wall workout has received significant coverage not…Continue
Please allow me to be somewhat political today. I don't care with what party they align. I don't care what region of the United States they represent. I don't even care what office they hold.
If our elected leaders don't deal with the debt ceiling and…Continue
There's no doubt that the Lance Armstrong confessions were a coup for the Oprah show. As a sympathetic forum (in comparison to a news show) it was certainly one of the few public platforms that would…Continue